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Description

Advertisement Mind Map on Advertisement, created by Tyler Lowe-Fowler on 13/03/2013.

Mind Map by Tyler Lowe-Fowler, updated more than 1 year ago

	Created by Tyler Lowe-Fowler over 11 years ago

88

1

Resource summary

Advertisement

TV
1. Short
  1. ~30s
2. To the point (Sometimes)
3. Don't give a lot away
  1. Enquire more
    1. Buy product?
4. Wide audience
Billboard
1. Large format
2. Large audience pool
3. ~2-3s
4. Enquire more
  1. Buy product?
Magazine/Newspaper
1. Specific target audience
  1. Has to appeal to target audience
2. Advert
  1. DPS
  2. Full page
    1. Half
    2. Quater
      1. Eighth
  3. Run through
3. ~5-7s
Word of mouth
1. Simple
2. Almost zero cost
3. Proven effective
Social Networking
1. Facebook
  1. Paid advertisements
  2. Global reach
    1. Many levels of advertisement
  3. Most popular social network platform
2. Twitter
3. Instagram
  1. Hashtags
    1. Trending
      1. Interest
      2. Long exposure
      3. 1,000's of viral/organic viewers
4. Free
  1. Viral
    1. Video
    2. Picture
    3. Wide reach

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