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38018740
Factores que influyen en el estilo de vida del consumidor
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Mind Map by
Elisa Villanueva
, updated more than 1 year ago
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Created by
Elisa Villanueva
over 1 year ago
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Resource summary
Factores que influyen en el estilo de vida del consumidor
Culturales
Cultura
Subcultura
Clase Social
Personales
Edad Y Etapa del ciclo de vida
Ocupacion
Situacion Economica
Estilo de Vida
Personalidad
Autoconcepto
Psicologicas
Motivacion
Percepcion (Jerarquia de las nececidades de Malow)
Aprendizaje
Creencias y Actitudes
Sociales
Grupos y Redes sociales
Familia
Roles y Status
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