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estrategias de posicionamiento

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mapa mental
LILIAN MICHEL GONZALEZ OVALLE
Mind Map by LILIAN MICHEL GONZALEZ OVALLE, updated more than 1 year ago
LILIAN MICHEL GONZALEZ OVALLE
Created by LILIAN MICHEL GONZALEZ OVALLE over 2 years ago
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Resource summary

estrategias de posicionamiento
  1. tipos
    1. Atributo
      1. beneficio
        1. valor o precio
          1. uso o aplicacion
            1. competencia
              1. usuario
              2. como elegir la mejor estrategia
                1. conocer el buyer
                  1. evaluar la situacion de la empresa
                    1. definir la ventaja competitiva
                      1. establecer las 4 p´s del marketing
                        1. producto
                          1. precio
                            1. punto de venta
                              1. promocion
                              2. desarrollar un reposicionamiento continuao
                              3. principales errores
                                1. sobreposicionamiento
                                  1. subposicionamiento
                                    1. posicionamiento dudoso
                                      1. posicionamiento confuso

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