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12821873
Marketing creating
Description
Chapter II
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blue ocean
Mind Map by
Natalia Restrepo
, updated more than 1 year ago
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Created by
Natalia Restrepo
over 6 years ago
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Resource summary
Marketing creating
Disruptive Way
Create new markets
Products
Services
Displace traditional markets
Superior tech over old tech
Offer a breakthrough solution for an existing industry problem
Easiest interactions
Re-create markets
Core business strike
Disruptive creation
Non - disruptive Way
Identify and solve a brand-new problem or seize a brand-new opportunity
Improve practices
New markets inside traditional ones
Get over boundaries
New Markets - Creation
Explore unexplored business
Generated by the market on its own
Mixed way
Redefine and solve an existing industry problem
Redefine problem focus
Added Value
Reach new customers
Redefine traditional boundaries
New opps
VALUE INNOVATION
Play for win
Make it simple
commercial success
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