74. Anecdotes Persuade More than Data


Flashcards on 74. Anecdotes Persuade More than Data, created by Natalie Carter on 09/03/2017.
Natalie Carter
Flashcards by Natalie Carter, updated more than 1 year ago
Natalie Carter
Created by Natalie Carter over 6 years ago

Resource summary

Question Answer
Anecdotes are more powerful than _____. Data
Why are anecdotes so powerful ? Anecdotes are more powerful than data because anecdotes are in story form.
Anecdotes invoke __________ Anecdotes invoke empathy, which triggers an emotional reaction.
Information is processed more deeply and remembered longer if it has______________ Emotional hook.
Anecdotes are also used to? Anecdotes are used in addition to, or in place of, factual data.
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