8026349
Description
Flashcards by Natalie Carter, updated more than 1 year ago
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Created by Natalie Carter
about 7 years ago
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| Question | Answer |
| Anecdotes are more powerful than _____. | Data |
| Why are anecdotes so powerful ? | Anecdotes are more powerful than data because anecdotes are in story form. |
| Anecdotes invoke __________ | Anecdotes invoke empathy, which triggers an emotional reaction. |
| Information is processed more deeply and remembered longer if it has______________ | Emotional hook. |
| Anecdotes are also used to? | Anecdotes are used in addition to, or in place of, factual data. |
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