|Anecdotes are more powerful than _____.||Data|
|Why are anecdotes so powerful ?||Anecdotes are more powerful than data because anecdotes are in story form.|
|Anecdotes invoke __________||Anecdotes invoke empathy, which triggers an emotional reaction.|
|Information is processed more deeply and remembered longer if it has______________||Emotional hook.|
|Anecdotes are also used to?||Anecdotes are used in addition to, or in place of, factual data.|
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