437356
| Question | Answer |
| Aim | To investigate the impact appearance has on obedience levels. |
| Procedure | NY Street - Field Experiment 153 pedestrians Experimenters took turns as a guard, civilian and a milkman. asked to do jobs (pick up litter, stand on the other side of the bus stop and give a coin for the meter) |
| Findings | 89% obeyed guard 57% obeyed milkman 33% obeyed civilian |
| Conclusions | That obedience levels are affected by people's uniform/the authority that they have over you. |
| Limitations | Lack of control over extraneous variables e.g. crowding, noise, weather. Poor sampling method - not representative - lacks external validiy. Personal circumstances unknown. Unethical - no consent/debriefing - embarrassment may have been caused. Cultural Bias - only one city in one country - can't be generalised. Gender Bias - only male experimenters. |
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