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545091
Mercadotecnia I Parte 3
Description
Prueba Corta
Quiz by
JL Asencio
, updated more than 1 year ago
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Created by
JL Asencio
over 10 years ago
21
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0
Resource summary
Question 1
Question
Son todos los beneficios percibidos por el cliente / todos los costos incurridos por el cliente para poder adquirirlo.
Answer
Valor
Calidad
Satisfacción
Question 2
Question
Es el intercambio de valores entre dos o más partes.
Answer
Transacción
Intercambio
Trueque
Question 3
Question
Es un estado de carencia que presenta un individuo
Answer
Demanda
Necesidad
Deseo
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