11856070
Description
Flashcards by Sonam Bhuka, updated more than 1 year ago
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Created by Sonam Bhuka
over 6 years ago
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| Question | Answer |
| Distribution | Means getting the right products to the customer at the right time; is part of the supply chain; includes handling of goods, choosing the distribution channels, etc. |
| order fulfilment | = doing something that is promised: making sure that the customer gets the right product at the right time |
| prospecting | = identifying potential customers (a prospect) |
| an endorsement | is when a celebrity uses a certain product as a way of promoting it |
| word-of-mouth | = personal recommendations |
| viral marketing | = online through social networking sites and friends emailing video clips |
| guerilla marketing | covers all unconventional techniques – from viral marketing to the distribution of free products on the beach |
| affinity marketing | attracting customers on the basis of their other interests, eg linking a credit card to a favorite charity |
| convenience store | Nachbarschaftsladen, Lebensmittelgeschäft: basic goods, open until late, higher prices |
| department store | Warenhaus: aimed at more upmarket customers |
| billboard | a large outdoor sign used for advertising |
| merchandising | the process of selling products connected with a popular film, person or event |
| a follow-up | processing the order quickly and maintaining long-term contact |
| inbound logistics | the process of bringing raw materials, packaging, etc. from suppliers to producers |
| outbound logistics | manages the flow of finished products through intermediaries to the final customer |
| reverse logistics | involves bringing goods back to the premises of the original manufacturers because of defects, for example |
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