45. People Only Pay Attention To Salient Cues


Slide Set on 45. People Only Pay Attention To Salient Cues, created by Joseph Cohn on 11/10/2017.
Joseph Cohn
Slide Set by Joseph Cohn, updated more than 1 year ago
Joseph Cohn
Created by Joseph Cohn about 6 years ago

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Slide 1

    People only look for what they need.
    "Salient cues" are distinct attributes to something that ones pays attention to for a certain task at hand. This can differ from person to person, however. Take for example, a can of Pringles. The salient cues for someone health conscious would probably be the health and nutrition facts. However the salient cues for someone who just wants a snack could be only what flavor they are. If you have certain salient cues in your design that you want a use to pay attention to, make sure they are obvious enough for the user to expect those to be the  cues.

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