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Audience Response to Media Entertainment
meldemb11
Quiz by meldemb11, updated more than 1 year ago
meldemb11
Created by meldemb11 almost 11 years ago
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Resource summary

Question 1

Question
Which part of the genre cycle is represented by movies that make fun of the tired conventions of that genre?
Answer
  • Originator
  • Classical
  • Revisionist
  • Conformist
  • Parody

Question 2

Question
Which part of the genre cycle is where the classic genre formula is given new life with the introduction of novel ideas?
Answer
  • Originator
  • Classical
  • Revisionist
  • Conformist
  • Parody

Question 3

Question
What happens in the second act of a Hollywood movie?
Answer
  • Intensifying conflict between the protagonist and antagonist
  • The major fight scene between protagonist and antagonist
  • The main conflict of the movie is introduced
  • Reasonable affirmations between protagonist and antagonist decide conflict resolution

Question 4

Question
What needs to happen within the first 5 minutes of a Hollywood movie?
Answer
  • Introduce characters
  • Introduce conflict
  • Establish movie location
  • Provide background information for the story

Question 5

Question
What type of shot makes the character appear powerful?
Answer
  • Low angle
  • High angle
  • Close shot
  • Medium shot
  • Extreme close shot

Question 6

Question
Which of the following is not one of the roles of narrative historically in human society?
Answer
  • Teach social order
  • Transmit cultural history
  • Teach how to behave in society
  • Entertain the masses

Question 7

Question
What is the opposition of needs, values, and/or interests?
Answer
  • Conflict
  • Story
  • Plot
  • Convention
  • Characters

Question 8

Question
The movie Momento runs backwards. Because of this, we would say that Momento has an unusual _______?
Answer
  • Conflict
  • Story
  • Plot
  • Convention
  • Characters

Question 9

Question
Where is the thought/message of the story found?
Answer
  • The conflict
  • In the Cliff Notes
  • In the story exposition
  • How the protagonist overcomes his fatal flaw and the antagonist

Question 10

Question
The movie The New Guy is about Dizzy, a small town loser who manages to change his fortunes in high school by spending time with prison inmates. In The New Guy, Dizzy is the:
Answer
  • Hero
  • Villain
  • Protagonist
  • Antagonist

Question 11

Question
Which of the following genres has the highest average box office gross?
Answer
  • Action
  • Horror
  • Animation
  • Comedy
  • Science Fiction

Question 12

Question
Hollywood filmmakers like to produce movies in which the thought of the movie is:
Answer
  • Complex and insightful
  • Modeled on classic literary ideas
  • Uncontroversial
  • Questioning of the status quo

Question 13

Question
Which of the following genres appeals to the smallest audience?
Answer
  • Action
  • Horror
  • Animation
  • Comedy
  • Science Fiction

Question 14

Question
Which of the following is an example of leisure in the life of an average college student?
Answer
  • Going out for coffee with friends
  • Writing a term paper
  • Meeting with a study group
  • Shopping for food

Question 15

Question
Motivation is the process by which people learn, over time, how to use media to:
Answer
  • Activate neural processing
  • Seeking information processing
  • Trigger release of neurotransmitters
  • Provide cognitive triggers toward behavior

Question 16

Question
Many parents abruptly stop their child's fun video game play to make them do some less fun activity like homework or chores. As a result, homework or chores are made a punishment. What type of motivational system does this illustrate?
Answer
  • Avoidance
  • Consummatory
  • Appetitive
  • Penalty/Loss

Question 17

Question
Bart told Homer that the new Trick-Trick record is pretty lame, so Homer buys a J Dilla bootleg instead. Which type of motivation explains why Homer didn't buy the Trick-Trick record?
Answer
  • Basic-Biological
  • Basic-Social
  • Learned-Stimulus-response
  • Learned-Social learning

Question 18

Question
After accidentally watching the Walking Dead, Marge became a regular viewer. She says she likes the show because the interactions among the characters give her a warm and fuzzy feeling. What type of motivation system has Marge addicted to the Walking Dead?
Answer
  • Basic-Biological
  • Basic-Social
  • Learned-Stimulus-response
  • Learned-Social learning

Question 19

Question
JimBob is quite excited about his big plans to watch the movie Heidi this Sunday evening. Which type of motivation system is being activated?
Answer
  • Avoidance
  • Consummatory
  • Appetitive
  • Penalty/Loss

Question 20

Question
Perception consists of all the following characteristics, except:
Answer
  • Requires conscious recognition
  • Is a muli-stage process
  • Influenced by long term memory
  • Task focused
  • Occurs outside of consciousness

Question 21

Question
In class, I gave the example of how identifying a set of four apples led some people to perceive a pear as an apple. This is an example of:
Answer
  • Perceptual priming
  • Perceptual automaticity
  • Alternating attention on perception
  • Perceptual redress

Question 22

Question
Which of the following is not true of perception?
Answer
  • Perception is emergent
  • Working memory matches sensory cue frequencies to patterns in long term memory
  • Perception consists of matching an external targeted stimulus to a set of neurons reserved for that stimulus
  • It takes place on working memory

Question 23

Question
When making sense of an image of television, you use all the following visual detection cues except:
Answer
  • Luminescence
  • Brilliance
  • Occlusion
  • Relative size

Question 24

Question
While you are searching your memory for the answer to this question, what type of attention are you activating?
Answer
  • Alerting
  • Concentrating
  • Orienting
  • Executive
  • Focusing

Question 25

Question
Alerting attention is sensitive to all of the following except:
Answer
  • Conflict
  • Movement
  • Voices
  • Edits

Question 26

Question
Which type of attention are you using to read this question?
Answer
  • Alerting
  • Concentrating
  • Executive
  • Focusing
  • Orienting

Question 27

Question
Despite your focus on answering these questions, you are still able to notice your roommate sneaking up behind you to steal your beer. What type of attention allowed you to save your beer?
Answer
  • Alerting
  • Concentrating
  • Executive
  • Orienting
  • Focusing

Question 28

Question
Which of the following was found about babies watching television?
Answer
  • They didn't know where to look
  • THey maintained focus without looking away
  • Television didn't draw their attention
  • After 15 seconds, they lost interest

Question 29

Question
What protocol is used to measure intensity of attention to a television program?
Answer
  • EEG
  • Eyes on screen
  • Secondary Task reaction time
  • fMRI
  • Focus intensity scale

Question 30

Question
Which terms best describe the structure of the long term memory system?
Answer
  • Ideas and emotions
  • Nodes and links
  • Chutes and ladders
  • Deposits and storage

Question 31

Question
Which memory system is responsible for filtering out extraneous information?
Answer
  • Sensory
  • Working
  • Long term
  • Storage

Question 32

Question
Which of the following is true of long term memory?
Answer
  • You store everything you see
  • There is a set of neurons assigned to each memory
  • If you do not access a memory within 3 years, it is erased
  • You only store information that you think is important

Question 33

Question
The idea that the longer attention is maintained, the less likely it is to be broken is known as:
Answer
  • Attentional inertia
  • Attentional stability
  • Attentional intensity
  • Attentional solidity

Question 34

Question
What are the two cognitive motivational systems in the limited capacity model?
Answer
  • Preventing and circumventing
  • Reward and punishment
  • Approach and avoidance
  • Restraint and indulgence

Question 35

Question
According to the Limited Capacity Model, which type of message is remembered better?
Answer
  • Avoidance
  • Automatic
  • Positive
  • Approach
  • Crucial

Question 36

Question
A joke consists of all the following, except:
Answer
  • A set up
  • A butt
  • A tag line
  • A reversal

Question 37

Question
Which memory process is limited to 7 +/- 2 items?
Answer
  • Sensory
  • Working
  • Long term
  • Storage

Question 38

Question
Which memory system is responsible for filtering out extraneous information?
Answer
  • Sensory
  • Working
  • Long term
  • Storage

Question 39

Question
You are watching Snakes on A Plane and you see a snake on the plane. Which of these is the most likely response?
Answer
  • Automatic emotional response to stimuli
  • Controlled emotional response to stimuli
  • Automatic emotional response to the message
  • No response because you don't like Samuel L. Jackson

Question 40

Question
After searching the entire city of New York, the protagonist finally locates the girl of his dreams waiting at the door of his own apartment. What type of emotional response is the happiness you feel in you heart for his success?
Answer
  • Automatic emotional response to the stimuli
  • Controlled emotional response to the stimuli
  • Automatic emotional response to the message
  • No response because you don't like happiness

Question 41

Question
In semiotics, a sign is made up of:
Answer
  • A signifier and a signified
  • Meaning elements
  • Structural and contextual meanings
  • Semiological cues

Question 42

Question
In a movie, a superimposition implies two things that are connected in time or meaning. “Superimposition” combined with “connection in time or meaning” is the:
Answer
  • Signifier
  • Signified
  • Sign
  • Sinorama

Question 43

Question
Which memory system is where you do your thinking?
Answer
  • Sensory
  • Working
  • Long term
  • Storage

Question 44

Question
In his television show, Jerry Seinfeld points out the common absurdities of everyday life. This type of humor is called ________?
Answer
  • Slapstick
  • Puns
  • Autobiographical humor
  • Observational humor

Question 45

Question
According to affective disposition theory, who would be the most funny professor to get hit in the face with a creme pie?
Answer
  • Sherry, who you all love
  • Tamborini, who's okay
  • Morrison, who you generally dislike
  • McCornack, who you all hate

Question 46

Question
According to affective disposition theory, which of the following will result in favorable evaluation of a movie?
Answer
  • The liked character loses out in the end
  • The liked character fails to overcome his fatal flaw
  • The disliked character is punished in the end
  • The disliked character changes dispositions

Question 47

Question
Emotional response consists of:
Answer
  • Arousal
  • Arousal + Valence
  • Valence + Bias
  • Disposition bias + arousal

Question 48

Question
According to affective disposition theory, the reason why some people like the Three Stooges and other people don't is:
Answer
  • Some people are boys and others are girls
  • People have different values
  • Some people don't understand that no one really gets hurt
  • Some people find the Three Stooges ugly

Question 49

Question
Which of the following is not one of the moral foundations?
Answer
  • Harm/care
  • Purity/Sanctity
  • Loyalty/In group
  • Justice/Integrity
  • Respect/Authority

Question 50

Question
Where would you find an exemplar?
Answer
  • Working memory
  • Sensory memory
  • Long term memory
  • Attentional memory

Question 51

Question
"When forming a judgment, people retrieve the smallest subset of available information needed to form the judgment" is known as:
Answer
  • Sensory retrieval
  • Sufficiency principle
  • Information skimming
  • Retrieval equivalency

Question 52

Question
All of the following makes information easier to retrieve, except:
Answer
  • Obtainability
  • Exemplars
  • Vividness
  • Recency
  • Frequency

Question 53

Question
All of the following are characters of media that contribute to exemplar formation except:
Answer
  • Concrete images
  • Consequential events
  • Rapid sequences of events
  • Emotionally laden events
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