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Chapter 4 E-commerce Quiz Multiple Choice

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Chapter 4 of E-Commerce 2013
Sergio López
Quiz by Sergio López, updated more than 1 year ago
Sergio López
Created by Sergio López over 8 years ago
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Question 1

Question
What are the two most important management challenges in building a successful ecommerce presence?
Answer
  • developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
  • having an accurate understanding of your business environment and an achievable business plan
  • building a team with the right skill sets and closely managing the development process
  • identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 2

Question
In order from beginning to end, the major steps in the SDLC, are:
Answer
  • systems analysis/planning; systems design; building the system; testing; and implementation.
  • systems design; testing; building the system; and implementation.
  • systems analysis/planning; systems design; building the system; implementation; and testing.
  • systems analysis/planning; implementation; building the system; and testing.

Question 3

Question
________ are the types of information systems capabilities needed to meet business objectives.
Answer
  • Information requirements
  • System functionalities
  • System design specifications
  • Physical design specifications

Question 4

Question
Which of the following basic system functionalities is used to display goods on a Web site?
Answer
  • product database
  • digital catalog
  • shopping cart system
  • customer database system

Question 5

Question
Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?
Answer
  • an ad server
  • a site tracking and reporting system
  • an inventory management system
  • customer on-site tracking

Question 6

Question
A system design has two main components:
Answer
  • a logical design and a physical design.
  • a behavioral design and a technological design.
  • business objectives and technology requirements.
  • front-end systems and back-end systems.

Question 7

Question
Which of the following helps you understand the marketing effectiveness of your ecommerce site?
Answer
  • shopping cart
  • product database
  • site tracking and reporting system
  • inventory management system

Question 8

Question
Which of the following is not one of the basic business objectives for an e-commerce site?
Answer
  • display goods
  • execute a transaction
  • provide production and supplier links
  • optimize system architecture

Question 9

Question
All of the following are basic information requirements for a product database except:
Answer
  • product descriptions.
  • stock numbers.
  • customer ID numbers.
  • inventory levels.

Question 10

Question
Which of the following typically includes a data flow diagram to describe the flow of information for a Web site?
Answer
  • physical design
  • logical design
  • testing plan
  • co-location plan

Question 11

Question
Which of the following details the actual hardware components to be used in a system?
Answer
  • architecture plan
  • system functionalities plan
  • logical design
  • physical design

Question 12

Question
________ verifies that the business objectives of the system as originally conceived are in fact working.
Answer
  • System testing
  • Acceptance testing
  • Unit testing
  • Implementation testing

Question 13

Question
________ involves testing a site program's modules one at a time.
Answer
  • System testing
  • Acceptance testing
  • Unit testing
  • Implementation testing

Question 14

Question
Most of the time required to maintain an e-commerce site is spent on:
Answer
  • debugging code.
  • responding to emergency situations.
  • general administration and making changes and enhancements to the system.
  • changes in reports, data files, and links to backend databases.

Question 15

Question
An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:
Answer
  • $5,000.
  • $10,000.
  • $25,000.
  • $50,000.

Question 16

Question
All of the following are simple steps for optimizing Web page content that can reduce response times except:
Answer
  • reducing unnecessary HTML comments.
  • segmenting computer servers to perform dedicated functions.
  • using more efficient graphics.
  • avoiding unnecessary links to other pages on the site.

Question 17

Question
All of the following can enhance page delivery speed except:
Answer
  • using edge caching services.
  • using specialized content delivery networks.
  • increasing local bandwidth.
  • increasing the dynamic content on the pages.

Question 18

Question
All of the following might be part of a Web site's backend layer except:
Answer
  • a pre-existing corporate database.
  • a human resources system.
  • a production MRP system.
  • an application server.

Question 19

Question
All of the following might be part of a Web site's middle-tier layer except:
Answer
  • a database server.
  • an ad server.
  • legacy corporate applications.
  • a mail server.

Question 20

Question
The leading Web server software is:
Answer
  • Apache.
  • Microsoft Internet Information Server.
  • Linux.
  • Google Enterprise Server.

Question 21

Question
All of the following are basic functionality provided by Web servers except:
Answer
  • site management tools.
  • data capture tools.
  • security services.
  • a shopping cart.

Question 22

Question
Which of the following is used to process certificates and private/public key information?
Answer
  • HTTP
  • SSL
  • FTP
  • data capture tools

Question 23

Question
Which of the following would you use to identify orphan files?
Answer
  • HTTP
  • FTP
  • data capture tools
  • site management tools

Question 24

Question
Which of the following is an example of a CMS?
Answer
  • Apache
  • WordPress
  • Oracle
  • WebTrends Analytics

Question 25

Question
Advantages of dynamic page generation include all of the following except:
Answer
  • lowered menu costs.
  • market segmentation.
  • nearly cost-free price discrimination.
  • client-side execution of programming.

Question 26

Question
Which of the following cannot be used to retrieve objects from a database?
Answer
  • CGI
  • ASP
  • JSP
  • HTML

Question 27

Question
Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?
Answer
  • proxy server
  • list server
  • groupware server
  • mail server

Question 28

Question
Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?
Answer
  • Apache web server
  • proxy server
  • shopping cart
  • CMS

Question 29

Question
Which of the following is not a type of application server?
Answer
  • proxy server
  • mail server
  • ad server
  • FTP server

Question 30

Question
All of the following are basic functionality provided by e-commerce merchant server software except:
Answer
  • a product catalog.
  • marketing software.
  • a shopping cart.
  • credit card processing.

Question 31

Question
Which of the following is not one of the main factors in Web site optimization?
Answer
  • page content
  • page generation
  • page delivery
  • page stickiness

Question 32

Question
An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.
Answer
  • single-tier
  • two-tier
  • three-tier
  • multi-tier

Question 33

Question
All of the following are Web site design features that annoy customers except:
Answer
  • slow-loading pages.
  • pop-under ads.
  • splash pages.
  • redundant navigation.

Question 34

Question
Which of the following is not an open source software tool?
Answer
  • WebSphere
  • Apache
  • MySQL
  • PHP

Question 35

Question
The term stateless refers to the fact that:
Answer
  • no one government entity controls the Internet.
  • the server does not have to maintain an ongoing dedicated interaction with the client computer.
  • system performance degrades as more simultaneous users require service.
  • Web servers may maintain multiple instances of server software to handle requests.

Question 36

Question
Which of the following is not an activity typically associated with a social media ecommerce presence?
Answer
  • search
  • conversation
  • sharing
  • advice

Question 37

Question
Which of the following types of sites typically tends to have high to very high page views (hits)?
Answer
  • Web services
  • customer self-service
  • trading
  • publishing/subscription

Question 38

Question
Which of the following types of sites typically needs a high percent of secure pages?
Answer
  • Web services
  • customer self-service
  • trading
  • publishing/subscription

Question 39

Question
Which of the following is not a main factor in determining overall demand for an ecommerce site?
Answer
  • static file sizes
  • number of items in inventory
  • user profiles
  • type of content

Question 40

Question
The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
Answer
  • increased dramatically
  • increased moderately
  • decreased dramatically
  • decreased slightly

Question 41

Question
Which of the following is the final stage suggested for a six-phase plan to develop an ecommerce presence?
Answer
  • mobile plan
  • maintenance
  • testing plan
  • Twitter plan

Question 42

Question
Which of the following is not an example of one of the four kinds of e-commerce presence?
Answer
  • e-mail list
  • customer management system
  • Twitter feed
  • print ad that refers to a Web site

Question 43

Question
All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:
Answer
  • scaling hardware vertically.
  • scaling hardware horizontally.
  • replacing static pages with dynamically generated pages.
  • improving processing architecture.

Question 44

Question
All of the following are methods of improving the processing architecture of a Web site except:
Answer
  • separating static content from dynamic content.
  • optimizing ASP code.
  • optimizing the database schema.
  • adding Web servers.

Question 45

Question
Which of the following is the least expensive path to creating a mobile Internet presence?
Answer
  • developing a native app
  • resizing an existing Web site for mobile use
  • building a mobile Web app using HTML
  • building a mobile Web app using Java

Question 46

Question
All of the following are important factors in Web site optimization except:
Answer
  • selecting keywords and page titles.
  • identifying market niches for your services or products.
  • buying search engine ads.
  • adhering to accessibility guidelines.

Question 47

Question
________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
Answer
  • CGI
  • ColdFusion
  • JavaScript
  • VBScript

Question 48

Question
________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.
Answer
  • VBScript
  • ActiveX
  • ColdFusion
  • JavaScript

Question 49

Question
The primary way a Web site is able to personalize the content presented to a visitor is through the use of:
Answer
  • privacy policies.
  • cookies.
  • accessibility rules.
  • site management tools.

Question 50

Question
Which of the following is an example of dynamic content?
Answer
  • product photographs
  • product descriptions
  • home page graphic
  • blog posts
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