Gain frame vs loss frame arguments

This is an example of a gain framed argument: If you don't use sunscreen, you are more likely to get skin cancer, and you won't stay young looking.

Check the examples of gain framed arguments.

Gain frame arguments focus on [blank_start]good things that will happen[blank_end] and [blank_start]bad things[blank_end] that will not happen. Loss frame arguments focus on [blank_start]bad[blank_end] things that will happen and good things that will [blank_start]not happen[blank_end].

According to [blank_start]Rothman[blank_end], [blank_start]gain-framed[blank_end] appeals are more effective when targeting behaviors that prevent the onset of disease, whereas [blank_start]loss[blank_end]-framed appeals are more effective when targeting behaviors that detect the presence of a disease. This is his Message Framing Theory.

Present something using a gain frame, people may be more likely to go for the [blank_start]safe[blank_end] option. Present something using a loss frame, people may be more likely to go for the [blank_start]risky option[blank_end].

A meta-analysis by [blank_start]O’Keefe[blank_end] found that a small but significant advantage for [blank_start]gain-framed over loss-framed[blank_end] messages was found for encouraging disease prevention behaviors. However, when the data were examined by behavior type, a significant [blank_start]gain[blank_end]-framed advantage was apparent only for dental hygiene behaviors. In the analysis, [blank_start]gain-framed[blank_end] messages did not significantly increase the promotion of other types of prevention behavior.

Parameters of use - gain frame vs loss frame arguments - RISK IMPLICATIONS I'm certain about the outcome, so I'm convinced by a [blank_start]gain frame[blank_end] argument. I'm not certain about the outcome, so I'm convinced by a [blank_start]loss[blank_end] frame argument.

Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS I'm not involved with the issue, so I will be more convinced by a gain frame argument.

Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS My self-efficacy to do the behaviour is low, so I will be more convinced by a gain frame argument.

Parameters of use - Gain frame vs loss frame arguments - DISPOSITIONAL FACTORS I tend to process messages based on my feelings (heuristically), so I will be more convinced by a

Prospect Theory In general, according to prospect theory, when the prospect of gains is emphasized, individuals [blank_start]reject[blank_end] risky behaviors, called risk averse. When the attempt to minimise losses is highlighted, individuals tend to [blank_start]prefer risky behaviors[blank_end], called risk seeking. People [blank_start]are willing to take risks[blank_end] when they evaluate outcomes in terms of costs, or losses, [blank_start]but tend to avoid risks[blank_end] when they evaluate outcomes in terms of gains.