Marketing segmentation

Description

Business Studies (Marketing) Quiz on Marketing segmentation, created by shaycrystal4 on 12/11/2013.
shaycrystal4
Quiz by shaycrystal4, updated more than 1 year ago
shaycrystal4
Created by shaycrystal4 over 10 years ago
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2

Resource summary

Question 1

Question
four important points of differentiation
Answer
  • customer service, price, quality, social and ethical issues
  • price, environmental concerns, convenience, customer service
  • customer service, convenience, environmental concerns, social and ethical issues

Question 2

Question
What is market segmentation?
Answer
  • Segmenting markets
  • Separating markets in to groups, to target specific characteristics with the best suited advertisements possible.
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