16830049
Description
Quiz by Yasmin-Lee Collins, updated more than 1 year ago
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Created by Yasmin-Lee Collins
over 5 years ago
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Question 1
Question
Which two columns on the Program Performance Report are calculated using acquisition program?
Answer
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A. New Names
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B. Total Members
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C. Revenue per New Name
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D. Cost per Member (USD)
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E. Cost per New Name (USD)
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F. Revenue per Member (USD)
Question 2
Question
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
Answer
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A. The report will return an error for cost per success.
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B. The report will return a null value for cost per success.
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C. The report will identify the last program status as a success and calculate based on that.
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D. The report will identify the first program status as a success and calculate based on that.
Question 3
Question
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate.
Which report should be used?
Answer
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A. Form Conversion Report
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B. Event Registration Report
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C. Landing Page Activity Report
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D. Landing Page Performance Report
Question 4
Question
Which of the following is not a report that's available in Marketo?
Answer
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People Performance Report
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Form Fill Report
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Email Performance
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Email Link Performance
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People by Revenue Stage Report
Question 5
Question
What are the benefits of creating a report subscription in Marketo?
Answer
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Enables you to download the report whenever you need to
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Enables you to automate the delivery of reports to the recipients of your choosing on a pre-selected day and frequency
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Enables people who are not Marketo users to login and view the report
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It's a great way to share results and stats with everyone
Question 6
Question
What is the definition of a People Performance Report
Answer
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A People Performance Report allows you to view how many leads are in your database
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A People Performance Report measures the growth of your database over time.
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A People Performance Report gives you all the insights into how the leads are performing against your campaigns
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A People Performance Report gives you stats on the individual links in your emails.
Question 7
Question
My Reports are visible to all users in that workspace
Answer
- True
- False
Question 8
Question
What are the two seperate but associated sections in Email Insights?
Answer
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Performance
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Sends
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Analytics
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Email Stats
Question 9
Question
What would you be able to do when using Email Insights Analytics Overview?
Answer
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Combine all review all campaign statistics over the past year
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Explore all landing page activity
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Create a report based on all email and delivery engagement for individual leads
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Explore aggregate data for email delivery and engagement.
Question 10
Question
What are you not able to do when creating a Marketo report in Marketing Activities?
Answer
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Filter your report with a smart list
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Re-order report columns
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Combine two reports together to compare stats
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Filter the report by a given timeframe
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