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Marketing 2nd Lecture

Description

Marketing Information
Kirsten Küss
Quiz by Kirsten Küss, updated more than 1 year ago
Kirsten Küss
Created by Kirsten Küss over 5 years ago
6
1
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Resource summary

Question 1

Question
Marketers must work in harmony with other company departments to create customer value and relationships.
Answer
  • True
  • False

Question 2

Question
Customers are the most important actors in the company's microenvironment.
Answer
  • True
  • False

Question 3

Question
A Microenvironment consists of the company → suppliers → marketing intermediaries → customer markets → competitors → publics and then finally → customers
Answer
  • True
  • False

Question 4

Question
Physical distribution firms help the company with the design process of their products.
Answer
  • True
  • False

Question 5

Question
Marketing services agencies help companies target and promote their product.
Answer
  • True
  • False

Question 6

Question
financial intermediaries include banks, credit companies and more.
Answer
  • True
  • False

Question 7

Question
"publics" describes any group that has potential interest or impact in an organisations ability to reach their goals.
Answer
  • True
  • False

Question 8

Question
large societal forces on Macroenviroment are Demographics, economics, technological, political, cultural and public -sectors.
Answer
  • True
  • False

Question 9

Question
Concern for the natural environment has not risen in the past years.
Answer
  • True
  • False

Question 10

Question
the cultural "force" is the thought of marketers to behave more like a socially responsible citizen.
Answer
  • True
  • False

Question 11

Question
Demographics show the statistics of the different age groups and their spending behaviour.
Answer
  • True
  • False

Question 12

Question
Major generational groups include (more then oner answer)
Answer
  • Baby Boomers
  • Generation X
  • Millenials (also Generation Y)
  • Generation Z
  • Generation W
  • GI Generation
  • Die Piraten
  • Die Grünen
  • Neanderthaler

Question 13

Question
Baby Boomers are born between the years following WW2 - 1964
Answer
  • True
  • False

Question 14

Question
Generation X people are born in the 20's.
Answer
  • True
  • False

Question 15

Question
We can be considered Millenials
Answer
  • True
  • False

Question 16

Question
Generation Z are not able to walk yet and are therefore not a valid demographic group.
Answer
  • True
  • False

Question 17

Question
Major developments in economic environment include changes in income and distribution of customer spending
Answer
  • True
  • False

Question 18

Question
Natural environment: all resources are made chemically.
Answer
  • True
  • False

Question 19

Question
Technological environment: forces that prevent companies from creating new products or technologies.
Answer
  • True
  • False

Question 20

Question
Political environment: Laws and other groups that influence and limit various organizations
Answer
  • True
  • False

Question 21

Question
Core beliefs and values are highly persistent while secondary beliefs and values are rather open for change.
Answer
  • True
  • False

Question 22

Question
the cultural environment overall includes everything about moral behaviour.
Answer
  • True
  • False

Question 23

Question
Marketing information by itself has little value.
Answer
  • True
  • False

Question 24

Question
Customer insights: fresh understanding of customers
Answer
  • True
  • False

Question 25

Question
MIS stands for
Answer
  • Marketing ist super
  • Marketing Information System
  • Marketing Insights Sphere

Question 26

Question
MIS (Marketing Information System) helps by assessing the informations that are needed an developing said need information in order to generate and validate customer and market insights.
Answer
  • True
  • False

Question 27

Question
MIS have to be effectively built in order to receive the right information at the right time to build customer value and stronger customer relationships.
Answer
  • True
  • False

Question 28

Question
Developing needed Information include (more than 1 answer)
Answer
  • internal databases
  • marketing intelligence
  • customer insights
  • spending behaviour
  • age groups
  • marketing research

Question 29

Question
The marketing environment consists of Target marketers, marketing channels, competitors, publics and macroenvironment forces
Answer
  • True
  • False

Question 30

Question
assessing marketing information needs include a balance between value of insights and costs
Answer
  • True
  • False

Question 31

Question
Internal databases are electronic collections of consumer and market information obtained by external companies.
Answer
  • True
  • False

Question 32

Question
competitive marketing intelligence: systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment.
Answer
  • True
  • False

Question 33

Question
Marketing research is not relevant to a specific marketing situation
Answer
  • True
  • False

Question 34

Question
The Marketing research Process consists of [blank_start]defining[blank_end] the problem, [blank_start]developing[blank_end] the research plan, implementing the [blank_start]research[blank_end] plan, interpreting and reporting the [blank_start]findings[blank_end].
Answer
  • defining
  • creating
  • drawing
  • defining
  • developing
  • colouring
  • research
  • schmesearch
  • wesearche
  • findings
  • quantitive goods
  • customers

Question 35

Question
Exploratory research is
Answer
  • marketing research to preliminary information that will help define problems and suggest hypotheses.
  • Marketing research to better describe marketing problems, situation or markets, such as the market potential for a product or the demographics and attitudes of consumers.

Question 36

Question
Descriptive research:
Answer
  • Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
  • Marketing research to gather preliminary information that will help define the problems and suggest hypotheses.

Question 37

Question
Causal research:
Answer
  • Marketing research to test hypotheses about cause-and-effect relationships.
  • Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.

Question 38

Question
The Research Plan obtains data by going on the streets and do surveys.
Answer
  • True
  • False

Question 39

Question
secondary data is new data that has been discovered.
Answer
  • True
  • False

Question 40

Question
primary data is collected for a specific purpose.
Answer
  • True
  • False

Question 41

Question
contact methods include (more than 1)
Answer
  • mail
  • online
  • personal
  • telephone

Question 42

Question
research approaches are (more than 1)
Answer
  • observation
  • survey
  • demographics
  • technological instruments
  • experiment

Question 43

Question
Questionnaire is a research instrument.
Answer
  • True
  • False

Question 44

Question
survey researches gather data by observing relevant people, actions and situations.
Answer
  • True
  • False

Question 45

Question
observational researches gather data by asking people questions about they knowledge, attitude, preferences and buying behaviour.
Answer
  • True
  • False

Question 46

Question
experimental research gathers information by selecting groups of randomly assigned subjects, making them do something and testing their reactions.
Answer
  • True
  • False

Question 47

Question
online marketing collects data by internet survey or tracking consumers online behaviour.
Answer
  • True
  • False

Question 48

Question
behavioral targeting uses factors like state, income and family status.
Answer
  • True
  • False

Question 49

Question
a sample is representative for the whole population.
Answer
  • True
  • False

Question 50

Question
Three decisions are important for sample and sampling plan. Which ones?
Answer
  • sampling unit, sample size, sampling procedure
  • sampling customers, sampling unit, sampling reactions
  • sampling reactions, sampling food, sampling actions

Question 51

Question
There are two types of samples.
Answer
  • True
  • False

Question 52

Question
questionnaires are flexible and ask open-ended and closed-ended questions. wording and ordering is crucial for the development of measures instruments.
Answer
  • True
  • False

Question 53

Question
3 Steps: →Implementing the research plan →Interpretation of findings →report to management
Answer
  • True
  • False

Question 54

Question
CRM (customer relationship management) manages detailed informations about individuals and then carefully manages customer touch points in order to maximize customer loyalty.
Answer
  • True
  • False

Question 55

Question
Scarcity bedeutet Knappheit.
Answer
  • True
  • False

Question 56

Question
a big issue with international marketing research is that there are to many secondary data informations
Answer
  • True
  • False

Question 57

Question
people in different countries show different attitudes toward being researched.
Answer
  • True
  • False

Question 58

Question
cultural differences are no problem when collecting data for international marketing research purposes.
Answer
  • True
  • False

Question 59

Question
Ethics are not important in Marketing research.
Answer
  • True
  • False

Question 60

Question
REVIEW QUESTIONS (1): Cultural core beliefs and values are more open to change than secondary beliefs and values.
Answer
  • True
  • False

Question 61

Question
REVIEW QUESTIONS (2): Explortory marketing research typically gathers preliminary information that will help define problems and suggest hypotheses.
Answer
  • True
  • False

Question 62

Question
REVIEW QUESTIONS (3): Telephone as a contact method in marketing research has a very high response rate, but the control of the sample is considered very poor.
Answer
  • True
  • False

Question 63

Question
REVIEW QUESTIONS (4): In a simple random sample, every member of the population has a known and equal chance of selection.
Answer
  • True
  • False

Question 64

Question
Considering this table, the most efficient contact method would be online.
Image:
Mobile Uploads (image/jpeg)
Answer
  • online
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