COMPUTER

Creating Your Online Store

1.       A way to showcase the product ·         Store needs a place to call home ·         Place in a site that is related to what you’re selling (blogs) ·         Or make your own site

2.       Transaction system ·         No cash registers to record transactions and sorting and keeping cash ·         Use website creation services online to make own selling site ·         Weebly- free website creation service  that helps make own sites and has a system similar to a cash register to accept payments and record transactions. It has e-commerce solutions that allow posting of items for sale and PayPal payments. ·         SCartServer Services- by P-KOTECH which offers an online shopping cart service.

Essentials for an E-Commerce Website 1)      Non-Cluttered Layout Read from left to right Most important content in 1st and 2nd paragraphs Block of elements of page must balance F-shaped pattern (Images-left, Words-right) Ensure efficiency and effectiveness of search functions

Designing the Online Store

2)      Readable Text Typeface used is just right and easy to read (Arial/ Calibri) Use san serif fonts  Serifs-have short lines in the end lines of a letter like TNR

3)      Clear Visuals Has a caption to clearly describe images Clear pics and gives idea of product sold

Making a Sale

Do What You Love ·         Income will follow Discover What You Don’t Know ·         Do research and act accordingly

Make a Sales and Timetable         I.            Basic Requirements Objective- choose type of selling system (business models) Customers- target market Strategy- price setting, ordering and distribution) Tools- traditional and IT tools to use Support Needs- skills and training for sales Process- sales, marketing, customer support and operations

3.       A store in your blog ·         Easiest way to sell online is through the creation of a blog (ex. Blogger) and just posting a picture linking them to your own page or adding a button from a payment gateway (PayPal) ·         Add Gadgets like lined images and texts

4.       Product Access and Delivery 2 Kinds of products to sell online Ø  Digital- ebooks/computer programs (apps)-Amazon or Payloadz Ø  Non-digital- food and apparel- courier or postal service

otherwise.... Ø  Product handled by service provider- POD publishing (Print on demand)

Affiliate Marketing ·         Marketing method employed by companies where they pay an affiliate (middleman) for every sale they make to others. ·         Amazon.com- allow affiliates to sell their products by adding a web widget (to display products, etc)

4)      Easy Navigation Use simple landing page/lead capture page (Long web page containing details on product used in connection with online ad)

Check-up on Website

Test site’s content-check on misspelled words and broken links or too much links) Make sure it loads quickly- use PNG (smaller file for pics) Verify upgrades Load test site-create sample transactions to simulate customer traffic and see how much traffic it can handle Check ISP (Internet Service Provider) Integrate upselling and cross-  selling (selling among customers) opportunities

Traditional and Internet-Based Selling A.      Traditional Sales CycleLeads prospecting Ø  Generate list of potential buyers Ø  Contact details (name, address, telephone #)Appointment setting Ø  Contact client and make appointment to present your product Prospect Qualification Ø  Confirm that client is willing to buy

 PresentingØ  You are also selling your company when selling product/service (make a good impression) Objections Management Ø  Learn how to deal with prospect client objection Closing Sale Ø  Ask for definite answer (which is always YES) Referral Request Ø  If you did your work well, satisfied the customer, they’ll refer you to others

A.      Internet Sales Cycle Getting LeadsØ  Get email adds, FB, Twitter, Skype, etc details Following-UpØ  Use an email marketing service (iContact, Mail Chimp, Constant Contact, Aweber)

ClosingØ  Done at “check out” phase- customer gives credit card info and clicks on button to close sale Up-sellingØ  Offer an alternative product if they decline Ø  Offer something new each week

Easily find links to other pages in site Easy way is using Google Docs

LESSON 5

LESSON 6

LESSON 7

LESSON 7 pg.2

LESSON 7 pg. 3