Personal 1)
age and stage
of family life
cycle 2) gender
3) ethnicity 4)
education
Social and circumstantial 1)
Time availability 2) Income and
leisure participation 3)
Socio-economic class and
leisure participation
Opportunity and leisure participation
1) Access and leisure participation
2) Awareness and leisure
participation
Demographic and
social-economic
trends
Population growth 1) Steady growth
of UK population 2) 61 million (2007) –
63.2 million (2012 forecast) 3) Growth
vital for leisure market 4) Increase in
population leads to market
Ageing Population 1) Post WWII ‘baby boomer’
generation in retirement age 2) Delay in women
having children 3) Age differences demand different
leisure pursuits
Growth of ethnic minority 1) Different
ethnic groups have different sport and
leisure needs 2) Growth due to turmoil or
legal economic migrants
Income and inequality 1) Disposable
income influences leisure behaviour
2) 2008 recession has effect on
leisure spending especially for low
earning families 3) Income inequality
and expenditure on leisure is
revealed through the Ordinance
National Survey data
Personal debts
Health 1) Despite advances in
medicine and general health of the
nation, health inequalities still exist
2) Obesity is a major concern
which leads to various health
problems
Implications for Sport &
Leisure Managers
Social changes need to be
observed as they impact spending
leisure
Knowledge of changes leads
to product or service
development
Planning for leisure
and sport needs being
aware of changes in
trends
Sports and the Environment
Sports organisations cannot
function in isolation
They is need to interact
with the environment
Sports organisations
exist in and are
surrounded by an
‘environment’ known as
the – the business
environment
The structure of the sports
industry is complex
Relationship between sport
and its business environment is
dynamic, thus it is a changing
environment
Three sectors
SECTOR 1: PUBLIC 1) National, Regional, and
Local governments 2) Specialist government
agencies that develop sport policy 3) Those
providing funding to other sectors
SECTOR 2: COMMERCIAL 1) Professional leagues
and their teams 2) Sports products or equipment
providers 3) Media organisations 4) Facility operators
5) Event managers/organisers
SECTOR 3: VOLUNTARY 1) This is made
up of community based clubs 2) These also
include all organisations such as national
governing bodies (NGBs), international sports
organisations that facilitate competitions and
participation 3) Organisations managing the
sporting codes and events
Two sub enviroments
Micro environment This is the internal
environment to the organisation e.g. suppliers;
the organisational facilities such as HR dept,
canteen or gym
Macro environment This is the
external environment to the
organisation e.g. The market
environment