Audience: Uses and Gratifications (Blumler & Katz)

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rebecca wood
Mind Map by rebecca wood, updated more than 1 year ago
rebecca wood
Created by rebecca wood almost 8 years ago
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Audience: Uses and Gratifications (Blumler & Katz)
  1. Entertainment
    1. To escape, or to be diverted, from problems relaxing getting intrinsic cultural or aesthetic enjoyment filling time
      1. The audience for my music video may use it for entertainment. I plan for it to be visually interesting, with fast paced editing and include a narrative; which viewers can try and work out what is real or not.
    2. Surveillance
      1. To find out about relevant events in immediate surroundings, society and the world. As well as to satisfying general curiosity (self-education). This knowledge can also be used for personal identity
        1. My music video might be able to inform the audience about mental health - specifically about schizophrenia
      2. Identify
        1. To gain insight into yourself, and identify/relate to others
          1. People watching might be able to relate to the music video in some way. If they have mental health problems or know someone that does
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