519944
Description
Mind Map by dottydiva96, updated more than 1 year ago
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Created by dottydiva96
almost 11 years ago
|
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Unstructured
interviews
- Advantages
- Rapport
(relationship of trust
and understanding)
developed between
interviewer and
interviewee
- Perhaps higher validity
- more like a
conversation so people
think less about what
their saying
- Interpretivists
like this
- Interpretivists
like this
- Perhaps higher validity
- more like a
conversation so people
think less about what
their saying
- Useful in
sensitive
topics
- Interviewer free to
ask questions they
think are important
- Explore unfamiliar topics
- Explore unfamiliar topics
- Check understanding
of questions
- Flexibility -
no restriction
on questions
- Rapport
(relationship of trust
and understanding)
developed between
interviewer and
interviewee
- Disadvantages
- Long time
to conduct
- Relatively small
sample so not very
representative
- Unreliable
- No set
questions
- Positivists
would not
like this
- No set
questions
- Answers cannot
be quantified as
answers cannot
be pre-coded
- Less useful for discovering
cause and effect relationships
- Less useful for discovering
cause and effect relationships
- May be
not valid
- Socially desired
answers may be
given
- Interviewer bias
- Socially desired
answers may be
given
- Long time
to conduct
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