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48299
The Boston Matrix
Description
Mind Map on The Boston Matrix, created by Alistair Walker on 17/04/2013.
Mind Map by
Alistair Walker
, updated more than 1 year ago
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Created by
Alistair Walker
over 11 years ago
110
2
0
Resource summary
The Boston Matrix
Dogs
Low Growth rate
Small Market share
No Longer Profitable
Should be dropped
Question Marks
High growth rate
Small market share
Cash injection necessary to maintain/ increase market share
Need to become STARS
If all others cannot be done needs to be phased out
Stars
High Growth rate
High Market Share
Turn Into cash cows
Cash cows
Low Growth rate
High Market share
Very Successful and profitable
'Milked' to supply cash for others
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