2954183
Description
Mind Map by char knight, updated more than 1 year ago
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Created by char knight
over 9 years ago
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ASOS' Competitive factors
- Social/Cultural
- Magazines eg..
Marie clare, vogue,
glamour and red.
- Advertising is key for asos to keep
ahead of their customers.
- Advertising is key for asos to keep
ahead of their customers.
- Social Media
- ASOS use social media like
Twitter/Instagram/Facebook to keep in touch
with their customers throughout the whole
transaction.
- ASOS can monitor who else's brands their
customers are following/ liking
- ASOS can monitor who else's brands their
customers are following/ liking
- ASOS use social media like
Twitter/Instagram/Facebook to keep in touch
with their customers throughout the whole
transaction.
- Magazines eg..
Marie clare, vogue,
glamour and red.
- Technological/innovation
- Apps
- Android/ iphone
- Digital magazines
- Multiple channels to work from
through the magazine and
website.
- Multiple channels to work from
through the magazine and
website.
- Social media
- ASOS use Twitter/Instagram/Facebook
to ensure their customer is kept up to
date with all the new things
happening within the company.
- ASOS use Twitter/Instagram/Facebook
to ensure their customer is kept up to
date with all the new things
happening within the company.
- Android/ iphone
- ASOS use style, beauty, celebrities,
music and TV to entertain our
customers. This is through high quality
blogs and editorial magazines.
- First fashion retailer to do a moving catwalk
- Apps
- Environmental
- Weather and natural
disasters can affect the
rate of production
- Factory fires and transport
difficulties can delay delivery
- ASOS need to ensure a smooth next day
delivery to keep that completive edge
against other online retailers.
- ASOS need to ensure a smooth next day
delivery to keep that completive edge
against other online retailers.
- Factory fires and transport
difficulties can delay delivery
- ASOS are up cycling
clothing through their
marketplace
- The green room are some of the
ASOS initiatives that underpin our
commitment to ethical fashion.
- Packaging and reducing emissions
also makes the company more
appealing to consumers due to it
being more sustainable.
- Packaging and reducing emissions
also makes the company more
appealing to consumers due to it
being more sustainable.
- The green room are some of the
ASOS initiatives that underpin our
commitment to ethical fashion.
- Weather and natural
disasters can affect the
rate of production
- Legal
- ASOS ethical code of conduct:
defines the minimum standards
that we require from all suppliers
who manufacture or supply goods
for ASOS
- ASOS ethical standards
- ASOS young worker and child labour policy- If they are
caught using the wrong standards of trading people won't
want to buy from the company again.
- ASOS young worker and child labour policy- If they are
caught using the wrong standards of trading people won't
want to buy from the company again.
- ASOS ethical standards
- Minimum wage policies
- Minimum wage is that law and
ASOS must comply with this
throughout their whole company.
- Minimum wage is that law and
ASOS must comply with this
throughout their whole company.
- ASOS ethical code of conduct:
defines the minimum standards
that we require from all suppliers
who manufacture or supply goods
for ASOS
- Supply chain factor
- Fast fashion means fast delivery and turn
around of stock in the warehouse.
- Fast fashion means fast delivery and turn
around of stock in the warehouse.
- Political
- Political decisions
affect the economic
environemnt
- Political can also affect the
socio/cultural environment
- Workers rights and child
political laws are prominent
in the news
- Positive manufacturing facilities
and staff care needs to be ensured
by law
- Positive manufacturing facilities
and staff care needs to be ensured
by law
- Political decisions
affect the economic
environemnt
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