20595682
Description
Mind Map by Maria Minkowitsch, updated more than 1 year ago
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Created by Maria Minkowitsch
over 4 years ago
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criteria for LOGOS
- customer-focus
- appeal to target
customers (current and
future)
- easy,
universal
access
- voc: universal concept;
speak to their
interests/needs
- appeal to target
customers (current and
future)
- relevancy
- reveal sth about the
nature of the
company
- not too literal
- voc: to allude
to the industry
- reveal sth about the
nature of the
company
- distinctiveness
- create a strong
and unique
impression
- be different within
competitors
- voc: distinctly different
from competitors
- create a strong
and unique
impression
- memorability
- simplicity
- distilled, clean,
high-impact
- Could it be expressed
with fewer items?
- voc: communicate
the idea
- distilled, clean,
high-impact
- credibility
- project sth that
is credible
- inspire the
trust you want
- voc: stretch people's
stereotypes;
distinguish your
brand
- project sth that
is credible
- timelessness
- create sth timeless
and inclusive
- not too trendy but
timely
- voc: maximize
investment; adapt or
redesign
- create sth timeless
and inclusive
- adaptability
- can be applied in a
variety of technical
applications
- black-and-white; in color; down to the side of a
promotional pen, web banners; etc
- black-and-white; in color; down to the side of a
promotional pen, web banners; etc
- voc: to scale up or down
- can be applied in a
variety of technical
applications
- extendability
- clearly visualize logo to build out in
various forms of media
- inspire potential
headlines
- voc: to amplify its reach
- clearly visualize logo to build out in
various forms of media
- depth of meaning
- encourage different levels
interpretation/engagement
- clear but layers of
meaning/symbolism
- voc: not being to
literal; by engaging
the viewer's brain
- encourage different levels
interpretation/engagement
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