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20595682
criteria for LOGOS
Description
Englisch Mind Map on criteria for LOGOS, created by Maria Minkowitsch on 20/01/2020.
No tags specified
logos
advertising
business idea
englisch
Mind Map by
Maria Minkowitsch
, updated more than 1 year ago
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Created by
Maria Minkowitsch
over 4 years ago
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Resource summary
criteria for LOGOS
customer-focus
appeal to target customers (current and future)
easy, universal access
voc: universal concept; speak to their interests/needs
relevancy
reveal sth about the nature of the company
not too literal
voc: to allude to the industry
distinctiveness
create a strong and unique impression
be different within competitors
voc: distinctly different from competitors
memorability
simplicity
distilled, clean, high-impact
Could it be expressed with fewer items?
voc: communicate the idea
credibility
project sth that is credible
inspire the trust you want
voc: stretch people's stereotypes; distinguish your brand
timelessness
create sth timeless and inclusive
not too trendy but timely
voc: maximize investment; adapt or redesign
adaptability
can be applied in a variety of technical applications
black-and-white; in color; down to the side of a promotional pen, web banners; etc
voc: to scale up or down
extendability
clearly visualize logo to build out in various forms of media
inspire potential headlines
voc: to amplify its reach
depth of meaning
encourage different levels interpretation/engagement
clear but layers of meaning/symbolism
voc: not being to literal; by engaging the viewer's brain
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