Perception

Perception

Perception & Sensation co-exist
Internal Cues
1. 1. Past Experiences
2. 2. Response Salience
3. 3. Response Disposition
4. 4. Learning
5. 5. Intelligence
6. 6. Ability
7. 7. Training & Education
8. 8. Interests
9. 9. Goals & Expectations
10. 10. Motivation
11. 11. Personality
12. 12. Emotional State
13. 13. Needs
External Cues
1. 1. Size
2. 2. Intensity
3. 3. Contrast
4. 4. Novelty
5. 5. Repetition
6. 6. Movement
Gestalt
1. Law of Figure-Ground
2. Law of Grouping
3. Law of Closure
Individual's Perceptual World
1. Categorisation
  1. Langer & Abelson (1974)
2. Perceptual Expectancies
  1. Rothbart & Birrell (1977)
3. Selective Perception
4. Perceptual Defences
5. Attribution
  1. Internal & External Attribution
  2. Consensus, Consistency, Distinctiveness
Social Perception
1. Three Interactive Influences:
  1. 1. Characteristics of the person being perceived
    1. Physical Appearance; age, gender, height, weight, dress. Verbal Communication; accents, tone of voice, articulateness. Non-Verbal Communication; body language, eye contact, shifting posture. Ascribed Attributes; status, occupation.
  2. 2. Characteristics of the perceiver
    1. Self-concept; Cognitive structure; Previous experience with the individual
  3. 3. Characteristics of the location
    1. Location; Company
2. Influencing Factors
  1. 1. Halo Effect
  2. 2. Stereotyping
    1. Nationality; Race/Ethnicity; Age; Gender; Religion; Sexuality
  3. 3. Projection
  4. 4. Personality Beliefs
  5. 5. First Impressions
  6. 6. Attribution Bias

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	Created by Casey Fagan almost 5 years ago