Watch a role model smoke and see them
feel more relaxed and thier popularity
increase - you undergo vicarious
reinforcement - imitate their behaviour to
gain the rewards
Duncan: exposure to peer
models increase the
liklihood that teenagers will
begin smoking
Hanewinkel: teens that
had seen smoking in films
were more likely to smoke
after one year than those
who had not
Operant Conditioning
When you smoke you are positively rewarded
with a dopamine rush and feel relaxed - positively
reinforced - unconsciously encouraged to repeat
the behaviour
Maintenance
Classical Conditioning
Over time an unconscious association
formed between what is around you when
you smoke and the rewards of smoking - acts
as a trigger
Hogarth: amount of craving for a cigarette
increased significant when a conditioned
stimulus relating to smoking was presented
to the smoker
eg. Normally smoke when
you go to the pub - going to
the pub will act as a trigger
Operant Conditioning
When you smoke you are positively rewarded with a
dopamine rush and feel relaxed - positively reinforced -
unconsciously encouraged to repeat the behaviour
Relapse
Operant
Conditioning
Strong withdrawal symptons - feel
uncomfortable - punishment - smoking
makes it go away - negative reinforcement
Classical
conditioning
Over time an unconscious association formed
between what is around you when you smoke
and the rewards of smoking - acts as a trigger
Eg. its your lunch break at
work when you would normally
smoke - acts as a trigger
Hogarth: amount of craving
for a cigarette increased
significant when a
conditioned stimulus relating
to smoking was presented to
the smoker
COGNITIVE
Initiation
Self Medication
Smoke to treat psychological
symptoms - perceived as
dealing with the problem -
mood regulation reduces stress
Theory of
Reasoned Action
Behaviour an interaction of
norms and attitudes - not
equally weighted - combined to
create behavioural intention -
attitude: it'll help me lose
weight - norms: its cool =
smoking
Conner et al: behavioural
intentions were generally a good
predictor of later smoking
Guo: 14,000 Chinese students - TRA
was a useful predictor of later
smoking - cross cultural validity
Maintenance
Self Medication
Irrational beliefs eg. I can
stop whenever I want, it's
only one more
Beck's Vicious Cycle - become
dependant on addiction to cope with
their problems - leads to more issues
eg. financial - more stressed - repeat
behaviour
Theory of
Reasoned Action
Behaviour an interaction of
norms and attitudes - not
equally weighted - combined to
create behavioural intention -
attitude: i'll never get lung
cancer - norms: its cool =
smoking
Conner et al:
behavioural intentions
were generally a good
predictor of later
smoking
Guo: 14,000
Chinese students
- TRA was a
useful predictor
of later smoking -
cross cultural
validity
Relapse
Self Medication
Faced with stressful situations
again and remember perceiving
smoking to help - believe you can
have one last one - smoke to solve
problems
Kreek et al: recovering heroin
addicts given drug to test
stress system - ACTH levels
rose x2 as the normal due due
to their prior use of herion
making their system
hypersensitive
Theory of
Reasoned Action
Behaviour an interaction of norms
and attitudes - not equally weighted -
combined to create behavioural
intention - attitude: it' only one more -
norms: its cool = smoking
DeVries: smokers who perceive
smoker to have more benefits
and smoking to have relatively
few are more likely to relapse
BIOLOGICAL
Initiation
Smoke first cigarette and the nicotine
attaches to the nicotinic acetylcholine
receptor in the VTA - creates an action
potential - activates nucleus
accumbens - dopamine released -
feeling of reward
Di Chaira - studies on rats show that nicotine
stimulates dopamine transmission in specific
brain areas - in particular the nucleus accumbens
- effects of nicotine resemble rewards such as
food and sex
A1 allele of DRD2 - deficit of
dopamine - under rewarded - seek
experiences to stimulate meslimbic
system - smoking provides a
disproportionate reward
Carmelli: MZ twins had a
significantly higher concordance
for starting smoking than DZ
twins
Maintenance
Number of nicotinic acetylcholine
receptors needed to trigger an
action potential increase - down
regulation - tolerance of nicotine -
smoke more to get the reward of
dopamine
Those with the A1 allele of the DRD2 gene
do not have enough receptors and suffer a
deficit of dopamine and are under rewarded
- as smoking stimulates the mesolimbic
systems and provides a disproportionate
reward the behaviour is maintained
Carmelli: MZ twins had a
significantly higher concordance
for maintaining smoking than DZ
twins
Relapse
No smoking = no reward - lower than
normal dopamine levels - physical
dependancy on smoking - smoke
again to raise dopamine levels
Those with the A1 allele of the
DRD2 genes will be under
rewarded again and need their
mesolimbic system to be
stimulated
Carmelli: MZ twins had a
significantly higher concordance
for quitting smoking than DZ
twins