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Debajo de la línea

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Mind Map on Debajo de la línea, created by Susana Escalón on 14/10/2014.
Susana Escalón
Mind Map by Susana Escalón, updated more than 1 year ago
Susana Escalón
Created by Susana Escalón over 9 years ago
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Resource summary

Debajo de la línea
  1. Gestión de marca (branding)
    1. Slogans
      1. logotipo
        1. empaque
          1. WOM (word of mouth)
            1. mercadeo directo
              1. correo directo
                1. promoción de ventas
                  1. promociones en el punto de venta
                    1. publicidad
                      1. patrocinios
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