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10607541
INVESTIGACIÓN DE MERCADO
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PRESENTADO POR:SOLANGY MARCELA ACOSTA
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pasos de la investigacion de mercado
1
Mind Map by
solangie acosta
, updated more than 1 year ago
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Created by
solangie acosta
about 7 years ago
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Resource summary
INVESTIGACIÓN DE MERCADO
PASOS PARA LA INVESTIGACION DE MERCADO
1. identificacion del problema
2.planteamiento del objetivo
3. determinar grupo de estudio
4. elejir fuentes de informacion
6.analisis de los datos
5.seleccion de herramientas e instrumentos para recopilar datos
7.organizacion de resultados y conclusiones
TIPOS DE INVESTIGACION y PRINCIPALES CARACTERISTICAS
investigacion cualitativa
centrada en la fenomenologia
la realidad dinamica
direccionada al proceso
investigacion cuantitativa
Realidad estadistica
medicion controlada
datos solidos
TENDENCIAS DEL MARKETING
Marketing social
Marketing Relacional
marketing holistico
Media attachments
Investigacion De Mercado (binary/octet-stream)
Investigacion De Mercados Ok (binary/octet-stream)
18724329 Business Finance Tax Accounting Statistics And Analytic Research Concept Office Electronic Calculato Stock Photo (binary/octet-stream)
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