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Big Data Analytics

Description

Mind Map on Big Data Analytics, created by varios cuarenta on 06/08/2017.
varios cuarenta
Mind Map by varios cuarenta, updated more than 1 year ago
varios cuarenta
Created by varios cuarenta about 7 years ago
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Resource summary

Big Data Analytics
  1. Customer Intelligence
    1. Segmentación/Valor/LTV
      1. Optimización de campañas
        1. Visión cliente
          1. Fidelización
            1. Abandono
            2. Sandbox
              1. Canal
                1. Potencial comercial
                  1. Apertura / Cierre tiendas
                    1. Optimización telemarketing
                    2. Riesgos
                      1. Admisión clientes
                        1. Aprobación crédito
                          1. Análisis de cartera
                            1. Recobro
                            2. Digital
                              1. Digital Analytics
                                1. Personalización tiempo real
                                  1. Real Time Bidding
                                    1. Migración canal digital
                                    2. Fraude
                                      1. Admisión
                                        1. Transaccional
                                        2. Social Network Analytics
                                          1. Text Mining
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