6469816
Description
Mind Map by SILVIA FRANCO, updated more than 1 year ago
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Created by SILVIA FRANCO
over 8 years ago
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REMOVE CLUTTER TO YOUR
CREATIVITY AND STAND OUT
FROM THE COMPETITION
- Back was the myth that for someone creative need to be a genius or be
born with a special ability. All can have great ideas, but to generate value to
your business, need put them in practice and differentiate you from that
that is making your competition. It is what makes the difference between
successful businesses and those who are forced to lower its curtain after a
few months of operation.
- To end of the Decade of 1990 Rodolfo worked at Sabritas, where participated in the development of
the process of innovation internal of the company. There he realized that in Mexico this topic would
take on significance and that there was a methodology to develop well-designed. "Is talked about
much of engineering of processes, although not of innovation and what means for the business",
says.
- In this regard, Nathalie Colette Plouin Arredondo, Director of the
degree in creation and development of enterprises of the Tecnológico
de Monterrey, campus State of Mexico, believes that in business it is
very important to develop the creative process. "It depends on survival
that is going to have an organization in the market," he says. And he
adds that it is essential that you carry out in all stages of the life of a
company
- For this reason, it is essential that companies are aware and constantly improve
the bond they have with their sources of information, of knowledge and
technologies, among others. Experts agree: it's an ongoing process, and for this
to develop, it is necessary to promote creativity at all levels within an
organization. "We don't have to be great geniuses to be creative, but know to
identify new opportunities by creating hybrids of what already exists or improve
what is there in the merca-do," adds Plouin.
- To reach these results, requires discipline and follow a structured method, Rodolfo and his partner,
Carlos Álvarez, have schematic in three clear stages: 1) inspiration, to generate ideas; (2) creativity,
that is give you form to those ideas and remove them from the head to generate possibilities or
so-solutions; (3) innovation, i.e., make things happen and get a value of return by those ideas. How?
Doing something better or differently than others.
- Rodolfo says it previous to the criticize the way in that it people is encloses in a room to see what is
le occurs. And clear, he says, "can't we think of nothing but the same old" because it does not follow
a methodology, there is no environment or interacts with people who are complementary to your
own disciplines.
- Rodolfo says it previous to the criticize the way in that it people is encloses in a room to see what is
le occurs. And clear, he says, "can't we think of nothing but the same old" because it does not follow
a methodology, there is no environment or interacts with people who are complementary to your
own disciplines.
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