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ACTO DEL CONSUMO

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Mind Map on ACTO DEL CONSUMO, created by Abigail Velez on 29/03/2016.
Abigail Velez
Mind Map by Abigail Velez, updated more than 1 year ago
Abigail Velez
Created by Abigail Velez over 8 years ago
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Resource summary

ACTO DEL CONSUMO
  1. Sesiones de grupos
    1. Target
      1. Objetivo
        1. Ideología de la discusión
          1. Marketing
            1. Entrevistas a profundidad
            2. Técnicas
              1. Etnógraficas
                1. Trabajo de campo
                  1. Cualitativas
                  2. Antropología
                    1. Negocios
                      1. Social
                      2. Psicología
                        1. Consumidores
                          1. Consumo de productos
                            1. Campos sociales
                              1. Identidad
                              2. Evolución
                                1. Transformaciones
                                  1. Bienes
                                    1. Servicios
                                      1. Socioculturales

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