39890391
Description
Mind Map by susana garcia, updated 3 months ago
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"WHAT IS
MARKETING?"
- DEFINITION
- Activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
- CONTRIBUTE TO
- Success business
- Help you to determine the unique characteristics of
your brand and utilize them to create a brand voice.
- Measure the success
- with
- Impressions
- Pageviews
- Website traffic
- Return on Investment
- Return on Ad
Spend
- Customer Lifetime
Value
- Impressions
- with
- Measure the success
- Effective impact
- Drive sales
- Increase market share
- Trust with customers
- Drive sales
- Help you to determine the unique characteristics of
your brand and utilize them to create a brand voice.
- Success business
- CONTRIBUTE TO
- Activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
- Chanels and Platforms
- Online
- Social media
- Email
- Organic search
- Digital advertising
- Influencers
- Podcasts
- Digital technologies
impact by
- Improving the abilities of
market analytics
- channel management
- Pricing
- Improving the abilities of
market analytics
- Social media
- Offline
- Print media
- Direct mail campaigns
- Billboards
- Flyers
- Physical storefronts
- Brochures
- Events
- Print media
- Online
- COMPONENTS
- Product
- The good or service.
- The good or service.
- Price
- The cost of a product or service.
- The cost of a product or service.
- Place
- Where you sell your product.
- Where you sell your product.
- Promotion
- How you advertise.
- How you advertise.
- Market research
- Provides relevant information
to decision making.
- Helps to identify
- Potential target audience
- What they're
searching for.
- What they're
buying.
- It will help you to
- Focus your marketing efforts,
so you're not wasting time
and resources on unlikely
customers.
- Focus your marketing efforts,
so you're not wasting time
and resources on unlikely
customers.
- What they're
searching for.
- Potential target audience
- Provides relevant information
to decision making.
- Product
- Ethical decisions
- Enhance an organization's
reputation with both its
employees and the community.
- Ethical practices
- Example
- Transparency
- Sustainability
- Customer Data protection
- Transparency
- Example
- Unethical practices
- Example
- False claims
- False advertising
- False information
- Privacy invasion
- False claims
- Example
- Ethical practices
- Enhance an organization's
reputation with both its
employees and the community.
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