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13155088
Estrategia de fijación de precios
Description
Mind Map on Estrategia de fijación de precios, created by Sarly Fandiño on 07/04/2018.
Mind Map by
Sarly Fandiño
, updated more than 1 year ago
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Created by
Sarly Fandiño
over 6 years ago
22
0
0
Resource summary
Estrategia de fijación de precios
Fijación de precios base
introducción al mercado
Descremado
Alto monto
Penetración
Maximizar ventas
Precio inicia bajo
Basado en valor
PBTD-EDLP
precios de prestigio
Precio extremos superior
Calidad
igualación a la competencia
Precios iguales
Factores distintos al precio
calidad, beneficios y funciones
Precio inicial, posibles movimientos
psicología y procesamiento de información
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