Take a 5 minute survey and earn a $10.00 gift card
Spend $5.00 and earn a $10.00 gift card
Out of a study of 100 people, 75% of people chose to take a survey to earn a gift card
Out of a study of 100 people, 25% of people chose to spend money to receive a gift card
Study shows that consumers would rather spend time than spend money to receive benefits. People value their time on a personal connection. When regarding time spent to complete a survey the survey is considered a personal connection between the consumer and the product.