74. Anecdotes Persuade More Than Data

Description

Flowchart on 74. Anecdotes Persuade More Than Data, created by Amber Smith-Waters on 14/10/2017.
Amber Smith-Waters
Flowchart by Amber Smith-Waters, updated more than 1 year ago
Amber Smith-Waters
Created by Amber Smith-Waters over 6 years ago
8
0

Resource summary

Flowchart nodes

  • DATA
  • facts and statistics collected together for reference or analysis
  • ANECDOTE
  • a short and amusing or interesting story about a real incident or person
  • People are not aware of unconscious processing, so it's easy to place more value on information we're aware of. Most cerebral processing happens unconsciously, which makes it easy to forget info coming in and out and the fact we are processing emotions as well.
  • anecdotes are told in story form and have a much long lasting impression than data because they invoke empathy, which sets off an emotional reaction. That helps people to process the data and feelings. 
Show full summary Hide full summary

Similar

Unit 1 Sociology: Family Types
ArcticCourtney
German GCSE Vocab
naomisargent
BIOLOGY B1 5 AND 6
x_clairey_x
Prueba de Aptitud Académica - Lenguaje
Teresa Nadal
Statistics Key Words
Culan O'Meara
Physics
Holly Bamford
A-level Psychology Key Terms & Definitions
Andrea Leyden
Cells - Biology AQA B2.1.1
benadyl10
Test your English grammar skills
Brad Hegarty
PSBD TEST 1
amrik.sachdeva
2_PSBD HIDDEN QUS By amajad ali
Ps Test