Created by Sam Missing
about 8 years ago
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Question | Answer |
Maslow's Hierarchy of Needs | 1. Self-Actualization 2. Esteem 3. Love/Belonging 4. Safety 5. Psychology |
Alvarado (Four main ways in which black people are represented in the media) | -The Pitied -The Humorous -The Exotic -The Dangerous |
Uses and Gratification | -Entertainment and Escapism. -Surveillance -Fulfilling a Social Need -Personal Identity -Voyeurism -Fetishism |
(U&G) Surveillance | To gain information about the world. |
(U&G) Fulfilling a Social Need | To keep you company/something to talk about. |
(U&G) Personal Identity | To compare their life/self with others to reaffirm your values. |
(U&G) Voyeurism | To watch how others behave/live their lives. |
(U&G) Fetishism | To have extreme interest in something. |
Two Step Flow Model | Where the message of a media text is delivered by someone who the audience believe and trust. |
Visual Codes | What you see in the scene. what makes up the misé en scene. |
Narrative Codes | How the story in constructed. |
Semiotics | The theory of signs. |
Sign | An actual object. |
Signifier | Physical attributes of the sign. |
Signified | Meaning constructed from the physical attributes of the object. |
Iconic Sign | What the actual object is. |
Indexical | A sign that suggests something has happened. |
Syntagmactic Structure | How the narrative is constructed through signs. |
Paradigmatic Structure | One sign with many choices, often affected by genre. |
Cinematography | Framing of shots, and the shot types. |
Two-Shot | 2 people in 1 shot, showing a relationship. |
Diegetic Sounds | Sounds in the scene, e.g. talking, cars, etc. |
Non-Diegetic Sounds | Sounds out of the scene, e.g. music. |
Synchronous Sounds | Sounds that go with the image. |
Asynchronous Sounds | Hearing something you cannot see. |
Polysemic | Multi-layered narrative. |
Hegemony | Identifying the dominant values of a group, institutional set values. |
Generic Verisimiltude | Reality according to the genre. |
Cultural Verisimilitude | Reality according to the specific culture. |
Target Audience | Who a text is aimed at. |
Secondary Audience | Anyone outside the target audience who consumes a text. (e.g men watching OITNB) |
Stereotype | A simplified and generalised view of aspects of society used by the media. Often negative and judgemental. |
Counter Type | A representation that challenges the stereotype. |
Ideology | A system of ideas and ideals. |
Dominant Ideology | Dominant beliefs a values of society. |
Moral Panic | An issue/group of people who are perceived as a threat to society. |
Demographic | Age, gender, nationality representations. |
Psychographic | Representations of interests, lifestyles, beliefs and values. |
Preferred Reading | Text is consumed in the intended way of the producer. |
Negotiated Reading | Accept parts of text meaning. |
Oppositional Reading | Audience reject meaning of a text and create their own. |
Aberrant Decording | Creating an incorrect interpretation of the meaning. |
Active Audience | Create own meaning from a text. |
Passive Audience | Accept meanings and do not create their own. |
Audience Positioning | The way media texts persuade audience to take a point of view or side of an argument. |
Enigma Codes | An image/text that make the audience question details or meanings. |
Hypodermic Needle Model | an intended message is directly received and wholly accepted by the receiver. |
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