4951435
Description
Flashcards by Bryony Whitehead, updated more than 1 year ago
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Created by Bryony Whitehead
over 8 years ago
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| Question | Answer |
| l'acheteur (m) | buyer |
| l'affiche (f) | poster |
| l'annonce (f) | advert |
| l'annonceur (m) | advertiser |
| l'association de consommateurs (f) | consumer association |
| atteindre | to reach |
| attirer | to attract |
| avec prime | with a free gift |
| la campagne publicitaire | advertising campaign |
| capter l'attention | to capture attention |
| célèbre | famous |
| célébrité | celebrity |
| choquant | shocking |
| choquer | to shock |
| la cible | target |
| le client | customer |
| comique | funny |
| communiquer | to communicate |
| la concurrence | competition |
| le concurrent | competitor |
| le consommateur | consumer |
| convaincre | to convince |
| efficace | effective |
| l'efficacité (f) | efficacy |
| endosser | to endorse |
| exagérer | to exaggerate |
| exercer une influence sur | to influence |
| faire appel à | to appeal to |
| faire de la pub(licité) | to advertise |
| faire de la réclame | to advertise |
| le fantasme | fantasy |
| fidéliser | to build loyalty |
| frappant | striking |
| le grand public | the public |
| inciter, encourager | to encourage |
| influencer | to influence |
| insidieux | insidious |
| investir | to invest |
| le lavage du cerveau | brain washing |
| le marketing | marketing |
| la marque | brand |
| mensoger | deceitful |
| mettre en avant | to emphasise |
| l'offre (f) | offer |
| l'offre spéciale (f) | special offer |
| la pancarte publicitaire | billboard |
| parrainer | to sponsor |
| la pause publicité | ad break |
| persuader | to persuade |
| persuasif/ive | persuasive |
| la petite annonce | small ad |
| le placement des produits | product placement |
| le produit | product |
| la promotion | special offer |
| promouvoir | to promote |
| le publiciste/le publicitaire | advertiser |
| séduire | to seduce, to charm |
| la société de consommation | consumer society |
| solliciter, tenter | to tempt |
| le spot publicitaire | commerical |
| sur les lieux de vent | at the point of sale |
| susciter (l'intérêt) | to arouse (interest) |
| le téléachat | teleshopping |
| le téléshopping | teleshopping |
| tenir au courant | to keep informed |
| la vente | sale |
| la vente par correspondance | mail-order shopping |
| viser | to target |
| la voie de communication | means of communication |
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