185841
| Question | Answer |
| Alliteration Repetition of a consonant Eg: Rapid Rise | How the Technique Persuades: Gains attention, Adds emphasis Draws attention to key words |
| Anecdote Short Account or Story Eg. Personal Anecdote | How the Technique Persuades: Positions readers to respond emotionally Readers take notice and accept information |
| Appeal to Authority Uses the opinion of an expert to prove a point Eg. Doctors, Scientists | How the Technique Persuades: Reassures the reader that the writer has fact Influences the reader to agree |
| Appeal to Common Sense Practical Everyday knowledge that is accepted as obvious and therefore true Eg. 'Its pure common sense' | How the Technique Persuades: Pressures the reader to agree by implying that whoever disagrees lacks intelligence |
| Appeal to Family Values Suggests that family life provides the essential values for an healthy and stable society | How the Technique Persuades: Leads the reader to view families as desirable Can position the reader to want to protect there own families |
| Appeal to Fear and Insecurity Suggests that peoples safety, security and freedom are at risk Presents a worst case scenario | How the Technique Persuades: Pressures the reader to feel solutions are needed urgently Persuades reader that the writer has best intrests at heart. |
| Appeal to the Hip-Pocket Nerve Threatens our financial wellbeing because we fear or believe that we are being overcharged or ripped off | How the Technique Persuades: Incites anger at being over charged Positions the reader to reject the view that will cost more |
| Appeal to Tradition and Customs Appeals to a sense of security based on the belief that rituals and traditions are valuable and should be preserved | How the Technique Persuades: Encourages the reader to resist change and to feel that links with the past should be retained Can position readers to view chance as inferior |
| Appeal to Loyalty and Patriotism Assumes a commitment to our group, a love of our country | How the Technique Persuades: Positions the reader to agree with actions that benefit the nation/group Can arouse feelings of anger towards those against the group |
| Appeal to Sense of Justice Plays upon our belief that we all have the right to be treated fairly and we should strive for just outcomes | How the Technique Persuades: Positions the reader to agree that the punishment should fit the crime Arouses feelings of anger when justice isn't served |
| Attack Belittle or denigrate an individual or group | How the Technique Persuades: Positions us to think badly of the person or group and therefore to dismiss their ideas or viewpoints |
| Praise Presents a person or group in a positive light | How the Technique Persuades: Makes us admire or like the person or group and therefore agree with ideas |
| Exaggeration, Overstatement, Hyperbole Presents an extreme view of an situation for dramatic impact May not be completely literal | How the Technique Persuades: Positions a reader to respond emotionally and so be more likely to accept or reject an viewpoint |
| Generalisation A sweeping statement that suggests what is true for some is true for all | How the Technique Persuades: Appeals to commonly held beliefs |
| Graphs and Diagrams Facts and Figures presented in a visual medium | How the Technique Persuades: Gives a quick understanding of viewpoint Gives the facts |
| Inclusive Language Uses 'we', 'our','us' to include the readers in the same group as the writer | How the Technique Persuades: The reader is positioned to agree because appeals to the desire to belong to a group |
| Irony A feature that allows the writer to say one thing when they really mean the other | How the Technique Persuades: Influences the reader to agree through a humorous tone The reader is positioned to share in the writers ridicule of an idea |
| Clichés Overused phrases that a wide range of readers can quickly grasp and understand | How the Technique Persuades: Reassure the reader through familiar expression Often have comical effect |
| Colourful Language Creates a strong image through unusual and striking words | How the Technique Persuades: Creates an memorable image that catches the readers intrest Positions the reader to take an positive or negative image of the idea |
| Connotations and Loaded Words Meanings associated to words or implied by words that are not necessarily the dictionary meanings | How the Technique Persuades: Associated meanings of words can arouse feelings and attitudes that could position the reader |
| Emotive Language Deliberate use of strong words and phrases to arouse the readers feelings and so manipulate them to agree | How the Technique Persuades: The reader is positioned to react very emotionally and to agree with the writers viewpoint before reason comes into play |
| Evidence and Statistics The use of facts and figures to provide rational proof as the basis for a substantiated point of view | How the Technique Persuades: Positions the reader to view the writers argument as more convincing as it appears to have factual basis |
| Metaphor and Simile Compare two different things, suggesting a similarity between them. A simile uses 'as if' or 'like' | How the Technique Persuades: Creates a striking and memorable image, often with emotional impact that can influence the reader |
| Pun A play on words that suggests a double meaning | How the Technique Persuades: Grabs the readers attention The double meaning has a positive or negative connotation to the idea which helps influence the readers response |
| Reason and Logic Used to develop a sound indisputable argument | How the Technique Persuades: Positions the reader to accept the writers viewpoint as objectively true |
| Repetition Using the same word of phrase and idea to add emphasis | How the Technique Persuades: Increases impact of a main point or key term Can produce an insistent tone |
| Rhetorical Question A question with an implied but unstated answer | How the Technique Persuades: Suggests the answer as self evident and therefore the reader must agree |
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