Apply to Design

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Flashcards on Apply to Design, created by Heather Martin on 21/01/2019.
Heather Martin
Flashcards by Heather Martin, updated more than 1 year ago
Heather Martin
Created by Heather Martin almost 6 years ago
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Question Answer
How does this apply to design? - You can use the knowledge of our imitative behavior and the brain to influence your target audience.
- “Don’t underestimate the power of watching someone else do something. If you want to influence someone’s behavior, then show someone else doing the same task." - "Research shows that stories create images in the mind that may also trigger mirror neurons. Use stories if you want to get people to take an action.”
Works Cited: Weinschenk, S., PH.D. (2011). 100 Things Every Designer Needs to Know About People [Kindle]. pg 147-148
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