15876561
Description
Flashcards by Chanelle Titchener, updated more than 1 year ago
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Created by Chanelle Titchener
about 6 years ago
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| Question | Answer |
| Minority Influence | Creates a conversion process - Consistency - Commitment - Flexibility |
| Consistency | - First assume the minority is an error - If the minority is consistent, the majority become reassured - Nemeth, 2010 - Wood et al, 1994 - meta-analysis of 97studies - More consistent = More influential |
| Commitment | - Suggests certainty, confidence and courage - Commitment is generally higher than within the majority - More commitment = More influential |
| Flexibility | - Mugny, 1982 - Flexibility is more effective at changing the view of the majority than the rigidity of arguing - Minorities are typically powerless compared to the majority and must negotiate their position. |
| Key Study: MOSCOVICI et al. (1969) | - 4 naïve participants and 2 confed - Blue slides that varied minutely - Confed said blue slides were green - Consistent = Every trial = 8% - Inconsistent = 2/3 = 2% - Control = >1% |
| Evaluation | Research support for flexibility > Nemeth and Brilmayer (1987) in a simulated jury discussing the amount of compensation for someone in an accident > Confed who did not negotiate had no effect > Confed who negotiated influenced majority in some way |
| Evaluation | Value of minority influence > Nemeth, 2010 argued that dissent through minority opinion 'opens' the mind > The majority consider more options, make better decisions and are more creative when exposed to a minority opinion. |
| Evaluation | Minority influence in name only > Nemeth, 2010, stated that it is still difficult to convince people of the value of dissent > People become irritated by a dissenting view that persists and fears the lack of harmony within the group where dissent is welcome. |
| Evaluation | Do we process the minority's message more? > Mackie (1987) argued that the minority does not always lead to a greater processing but rather it is the majority who are more likely to create a greater message processing |
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