Diapositivas de Business Correspondence

                                                         

BUSINESS CORRESPONDENCE

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 The business letter has the purpose is to inform, to call attention and persuade and your audience depends on the status and familiarity that this has.

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Writing for Business

    Intraoffice comunication   Internal Within organisation Colleagues, different  departments, levels

             Interoffice        communication    External   Outside organisation   Clients, customers,     suppliers, etc.

Writing Style of Business Documents

          Language Clear: short, simple words Concise: strong verbs, active voice Coherent: linking words, listCorrect: grammar / spelling

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Caption: :

                 Tone Polite: respect reader Positive: stress what canbe done Personal: reader's perspective, personal pronouns

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Be professional in all business correspondence.

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                Be objective                                                        Maintain dignity                                             Be sincere

Types of Business Letters

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 Since the purpose is to get the  reader to do something, these  letters include strong calls to  action, detail the benefit to the  reader of taking the action and  include information to help the  reader to act, such as including a  telephone number or website  link.

Sales Letters

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 Are sent by consumers or  businesses to a manufacturer,  retailer or wholesaler to order  goods or services. These letters  must contain specific  information such as model  number, name of the product,  the quantity desired and  expected price.

Order Letters

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Complaint Letters

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 You choose to use in a letter  complaining to a business may be  the deciding factor on whether  your complaint is satisfied. Be  direct but tactful and always use  a professional tone if you want  the company to listen to you.

Adjustment Letters

 Is normally sent in response to a  claim or complaint. If the  adjustment is in the customer’s  favor, begin the letter with that  news.

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Inquiry Letters

 Ask a question or elicit  information from the recipient.  When composing this type of  letter, keep it clear and succinct  and list exactly what information  you need. Be sure to include your  contact information so that it is  easy for the reader to respond.

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Follow-Up Letter

Prospective employers often ask job applicants for letters of recommendation before they hire them. This type of letter is usually from a previous employer or professor, and it describes the sender’s relationship with and opinion of the job seeker.

Act as simple receipts. Businesses send them to let others know that they have received a prior communication, but action may or may not have taken place.

Acknowledgment Letters

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Cover Letter

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Usually accompany a package, report or other merchandise. They are used to describe what is enclosed, why it is being sent and what the recipient should do with it, if there is any action that needs to be taken. These types of letters are generally very short and succinct.

When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager giving him notice and letting him know when the last day of employment will be. In many cases, the employee also will detail his reason for leaving the company.

Letters of Resignation

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• THE BUSINESS LETTER 1

PARTS OF THE BUSINESS LETTER

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