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Test of Marketing and Promotion

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Test about the video Marketing and promotion
Karla Leon
Quiz by Karla Leon, updated more than 1 year ago
Karla Leon
Created by Karla Leon almost 9 years ago
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Resource summary

Question 1

Question
Promotion
Answer
  • Activities that communicate the product, brand or service to the user.
  • Process of making potential customers interested in your products or services.

Question 2

Question
Marketing
Answer
  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.
  • Process of making potential customers interested in your products or services.

Question 3

Question
Price
Answer
  • Activities that communicate the product, brand or service to the user.
  • Is the value that is put to a product or service.

Question 4

Question
Target
Answer
  • A specific group of consumers at which a company aims its products and services.
  • The process of attracting public attention to public by the use of the mass media.

Question 5

Question
Advertising
Answer
  • Name, symbol or other feature that distinguishes one seller's product from those of others.
  • Messages that are intended to inform or influence people to buy a product.

Question 6

Question
Segmentation
Answer
  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.
  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Question 7

Question
Top of the mind recall
Answer
  • Messages that are intended to inform or influence people to buy a product.
  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Question 8

Question
Brand
Answer
  • Name, symbol or other feature that distinguishes one seller's product from those of others.
  • The condition of the relationship between and organization and the public.

Question 9

Question
Publicity
Answer
  • The process of attracting public attention to public by the use of the mass media.
  • Is the value that is put to a product or service.

Question 10

Question
Public Relations
Answer
  • A specific group of consumers at which a company aims its products and services.
  • The condition of the relationship between and organization and the public.
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