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Cloud 360-MDM

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study guide for Cloud 360 quiz
James McLean
Quiz by James McLean, updated more than 1 year ago
James McLean
Created by James McLean over 8 years ago
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Resource summary

Question 1

Question
Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?
Answer
  • Accounts
  • Products
  • Leads
  • Contacts

Question 2

Question
What does "Consolidation" refer to?
Answer
  • The process of merging two or more duplicate records.
  • The process of taking data from multiple sources to create a 'golden record.'

Question 3

Question
The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.
Answer
  • True
  • False

Question 4

Question
The Cloud MDM application has components that run inside Salesforce as well as components that run outside Salesforce.
Answer
  • True
  • False

Question 5

Question
Running Cloud MDM using the default settings is recommended.
Answer
  • True
  • False

Question 6

Question
The following statements regarding the Cloud MDM custom settings are true:
Answer
  • The settings are present but not visible after installation.
  • Changing the settings is only required for advanced operations.
  • The settings should be configured before running Cloud MDM jobs.

Question 7

Question
The default Cloud MDM profile that is assigned to all users is called:
Answer
  • Admin
  • Default
  • User

Question 8

Question
Which fields should be added to the Cloud MDM Information section on a page layout? Select one or more:
Answer
  • Record Type
  • Synchronize
  • Country ISO Code
  • Company Norm

Question 9

Question
The Master Beans related list should be added to the Contact page layout (for the data steward/admin user). Select one:
Answer
  • True
  • False

Question 10

Question
Field sets allow you to: Select one:
Answer
  • Control which fields are compared when searching for duplicates.
  • Select which fields to display on a Visual Force page.

Question 11

Question
When an account record is synchronized to the Cloud MDM staging area, the following records are created: Select one or more:
Answer
  • Java Bean
  • Account Bean
  • Contact Bean
  • Master Bean

Question 12

Question
The process of running synchronization on all records of a particular object type is known as: Select one:
Answer
  • Standardization
  • Migration
  • Synchronization

Question 13

Question
The following statements regarding the Synchronize flag are true: Select one or more:
Answer
  • For newly created records, value will be true.
  • Can be used to synchronize a subset of data.
  • Allows movement of a record to and from the Cloud MDM staging area.
  • For existing records in Salesforce, value will be false.

Question 14

Question
Which settings determine the field mappings between the transactional record and the bean? Select one:
Answer
  • Matching Settings
  • Bean Settings
  • Synchronization Settings

Question 15

Question
How many custom fields can be mapped to a bean? Select one:
Answer
  • 5
  • 10
  • 20

Question 16

Question
Data cleansing ensures that data is in a consistent format, which is important for: Select one or more:
Answer
  • Quality of reports
  • Hierarchies
  • Improving matching results

Question 17

Question
When does Cloud MDM cleanse the data? Select one:
Answer
  • When record is synchronized.
  • When a data steward clicks the Cleanse button.
  • When Cloud MDM is installed.

Question 18

Question
Cloud MDM looks for a legal form at the beginning and end of an account name. Select one:
Answer
  • True
  • False

Question 19

Question
The normalized company name is used to update the Name on the account record. Select one:
Answer
  • True
  • False

Question 20

Question
The normalized Country name is used to update the Country on the account , lead, or contact record. Select one:
Answer
  • True
  • False

Question 21

Question
Cloud MDM uses fuzzy matching for the following processes: Select one or more:
Answer
  • Matching records from external data sources to accounts.
  • Identifying duplicate records.
  • Grouping records with similar charcteristics.
  • Matching leads/contacts to accounts.

Question 22

Question
Fuzzy matching is a two-step process. In step 1, Cloud MDM: Select one:
Answer
  • Performs a fuzzy match on the segments.
  • Performs a fuzzy match on all included fields.
  • Performs an exact match on the segments.

Question 23

Question
The following statements are true regarding Data segmentation: Select one or more:
Answer
  • Speeds up the fuzzy matching process.
  • Reduces the total number of records being fuzzy matched.
  • Determines which records will be fuzzy matched.
  • Slows down the fuzzy matching process.

Question 24

Question
The segment component fields must be fields on the bean, not the transactional record. Select one:
Answer
  • True
  • False

Question 25

Question
You can control the fuzzy matching by setting the following: Select one or more:
Answer
  • Field Weightings
  • Threshold Values
  • Null Scores
  • Field Order

Question 26

Question
In which settings do you set fuzzy matching options? Select one:
Answer
  • Synchronization Settings
  • Matching Settings
  • Duplicate Settings

Question 27

Question
If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be? Select one:
Answer
  • 20
  • 10
  • 25

Question 28

Question
If you set a field's weighting to 200, the values in this field must match exactly or... Select one:
Answer
  • The weighted score for that field will be doubled.
  • The total score will be set to 0 and the records will not be considered a match.
  • A score of 0 will be assigned for that field.

Question 29

Question
When you run the Duplicate Check job, Cloud MDM compares: Select one:
Answer
  • All master beans in the same segment.
  • All account records in the Salesforce org.
  • All account records in the same segment.

Question 30

Question
When you run the Duplicate Contact Check job, Cloud MDM compares: Select one or more:
Answer
  • All lead beans in same segment.
  • Account and Contact beans in same segment.
  • Contact to lead beans in same segment.
  • All Contact beans in same segment.

Question 31

Question
You should increase the # of processes when running the Duplicate Check jobs if your org contains more than 1000 records. Select one:
Answer
  • True
  • False

Question 32

Question
In order to view a list of MDM-identified potential duplicates for an account, you must: Select one:
Answer
  • Add the Duplicate Accounts Visualforce page to the Account page layout.
  • Be the Salesforce administrator.
  • Assign a Cloud MDM profile to your user.

Question 33

Question
What three things should you do before using the automated merge jobs? Select one or more:
Answer
  • Use Salesforce side-by-side comparison to examine each duplicate pair.
  • Toggle the master record, where necessary.
  • Identify and mark any "no duplicate" pairs.
  • Analyze duplicate records using reports and side-by-side comparisons.

Question 34

Question
To create powerful duplicate reports, you should create a custom report type that... Select one:
Answer
  • Pulls in data from the related master and detail Account, Contact, or Lead.
  • Groups records by the master.
  • Is only available to data stewards and administrators.

Question 35

Question
What controls the display of the Toggle Master, No Duplicate, and Merge buttons on the Duplicates Visualforce page? Select one:
Answer
  • The Cloud MDM Profile of the user.
  • The Salesforce page layout.
  • The default Salesforce profile for the user.

Question 36

Question
With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time. Select one:
Answer
  • True
  • False

Question 37

Question
With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens: Select one:
Answer
  • The lead will not convert.
  • The lead is converted and the existing contact is updated.
  • The existing contact is automatically deleted, then the lead is converted.

Question 38

Question
What new fields can be added to the Lead Detail page with Cloud MDM? Select one or more:
Answer
  • Master Account
  • Contact (Lookup)
  • Account (Lookup)
  • Lead Parent

Question 39

Question
In order to use the Cloud MDM lead functionality, leads must be "matched" to accounts. Which two things facilitate this? Select one or more:
Answer
  • Batch Acceleration Level for Matching job
  • Segment Settings for Account and Contact
  • Matching Settings for Account and Contact
  • Matching Threshold for Account

Question 40

Question
Which approach should you use for performing a one-time load of data (example: migration from existing system to Salesforce)? Select one:
Answer
  • Integrate to Staging Area (Beans)
  • Integrate directly to Account object

Question 41

Question
What should you do before loading external data into beans? Select one:
Answer
  • Perform Duplicate Check
  • You should load data before doing any setup.
  • Create a Data Source

Question 42

Question
Matching can be defined as... Select one:
Answer
  • The process of associating beans to master beans.
  • The process of associating leads and contacts to accounts.
  • The process of associating data from an external source with an account.
  • The process of associating records of the same object class.

Question 43

Question
If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e., net new accounts)? Select one:
Answer
  • The bean is associated with a global master bean.
  • A new master bean is created.
  • The bean is flagged as "No Match."

Question 44

Question
Which is true regarding the Consolidated View? Select one or more:
Answer
  • Lists data sources for the master bean.
  • Shows data currently on account.
  • Shows data currently on master bean.
  • Shows historical data for account.

Question 45

Question
Enrichment can be defined as the process of writing data from the account to the master bean. Select one:
Answer
  • True
  • False

Question 46

Question
Which enrichment operator will only update a field if that field's present value is NULL? Select one:
Answer
  • +
  • ++
  • -
  • 0

Question 47

Question
You don't need to run the consolidation job if you are not intrgrating data from external systems. Select one:
Answer
  • True
  • False

Question 48

Question
Multi-dimensional hiearchies means that a single account can belong to more than one hierarchy type - for example, a Sales and Financial hierarchy. Select one:
Answer
  • True
  • False

Question 49

Question
What is another name for an account in a hierarchy? Select one:
Answer
  • Branch
  • Node
  • Entity
  • Level

Question 50

Question
In order to view hierarchies using the MDM functionality, which configuration steps must you complete? Select one or more:
Answer
  • Add the Parent ID field to the Master Bean page layout.
  • Configure field sets for Account search and results.
  • Add the Hierarchies Visualforce page to the Account page layout.
  • Ensure the Parent ID field is mapped in the Account Synchronization settings.

Question 51

Question
In which ways can hierarchies be built? Select one or more:
Answer
  • The native Salesforce Parent field.
  • Via the master beans.
  • Cloud MDM's graphical hierarchy editor.
  • Imported from an external system.

Question 52

Question
What happens if you add an account (that already belongs to a hierarchy) to another hierarchy? Select one:
Answer
  • The Account will be copied and assigned a unique name.
  • The account will be added to both hierarchies.
  • The account, along with any children, will be moved to the new hierarchy.

Question 53

Question
How can you change the hierarchy type? Select one:
Answer
  • Navigate to the Master Bean for the ultimate parent and edit the Hierarchy Type field.
  • Edit the Hierarchy Type field on the Account that is the ultimate parent.
  • Navigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.

Question 54

Question
In order to clone a node, you must use the Cloud MDM edit hierarchies interface. Select one:
Answer
  • True
  • False

Question 55

Question
If you clone an account into another hierarchy type, what happens behind the scenes. Select one:
Answer
  • A second master bean is created and associated with the account.
  • The second bean with source = account is created under the master bean.
  • A second bean with source = other is created and associated with the master bean for the account.

Question 56

Question
Select two valid approaches for loading hierarchy data from an external data source. Select one or more:
Answer
  • Load data in first job, then create parent relationships in second job.
  • Populate the Parent ID field and load all data in a single job.
  • Load data then manually update the Parent Id fields.
  • Load data in order - parent accounts, then child accounts, etc.

Question 57

Question
Which input file format is supported with the Data Quality Center? Select one:
Answer
  • Excel document
  • Binary Document
  • Delimited plain text files
  • Word Document
  • Fixed-width

Question 58

Question
What is the maximum file size that can be uploaded to the Data Quality Center? Select one:
Answer
  • 1 GB
  • 500 MB
  • 50 MB
  • 100 MB

Question 59

Question
Does the Data Quality Center support de-duplication functionality? Select one:
Answer
  • True
  • False

Question 60

Question
Incorrect address field assignments might result in which of the below status codes? Select one or more:
Answer
  • C2
  • P1
  • I3
  • All of the above
  • P2

Question 61

Question
What versions of Excel are supported? Select one or more:
Answer
  • 2013
  • 2007
  • 2010
  • 2003

Question 62

Question
Which enrichments are supported? Select one or more:
Answer
  • Deceased Check
  • Geocoding
  • NCoA ( National Change of Address )
  • Consumer Segmentation

Question 63

Question
Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable? Select one or more:
Answer
  • I2
  • P2
  • C4
  • P1

Question 64

Question
Which of the following Sales Force modules are supported with Address Validation? Select one or more:
Answer
  • Accounts
  • Contacts
  • Leads
  • Opportunities

Question 65

Question
What is the maximum character length for a password? Select one:
Answer
  • 20
  • 25
  • 5
  • 10

Question 66

Question
A Country must be specified in order to verify an address? Select one:
Answer
  • True
  • False

Question 67

Question
The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point Select one:
Answer
  • True
  • False

Question 68

Question
What is the shortest recommended timeout, in seconds: Select one:
Answer
  • 5
  • 15
  • 8
  • 10

Question 69

Question
It is recommended to prompt customers for invalids in the following situations: Select one:
Answer
  • All of the above
  • Any time your main objective is to collect email addresses
  • Any time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications
  • Any time a customer service representative is verbally asking for a customer’s email ad-dress and typing it in

Question 70

Question
At what point in the process are real-time verification emails verified? Select one:
Answer
  • 1 week later
  • Point of collection
  • 2 days later

Question 71

Question
An example of a hygiene code is: Select one:
Answer
  • 220 Analytics in Progress
  • 300 Email Not Valid
  • Safe to Send
  • 200 Email Valid

Question 72

Question
Emails with code 220 Analytics in Progress safe to send from a hygiene perspective? Select one:
Answer
  • True
  • False

Question 73

Question
Which of the following is NOT a reason you receive an “Analytics in Progress” status? Select one:
Answer
  • The target email domain is a “Grey List” server
  • The email is invalid
  • The timeout value you have specified is too short for the specified domain
  • All are correct

Question 74

Question
The GetReason code for “Server Actively Rejected” has a code of: Select one:
Answer
  • 225
  • 200
  • 300
  • 206

Question 75

Question
A “Net Protected” domain uses a third party service or appliance to filter and detect spam e-mail. Select one:
Answer
  • True
  • False

Question 76

Question
The standard input and output file for an automated batch job is: Select one:
Answer
  • csv
  • htm
  • xml

Question 77

Question
The email address field does not have to be present in input filing. Select one:
Answer
  • True
  • False

Question 78

Question
What is the max length of characters that an email address can have? Select one:
Answer
  • 100
  • 250
  • 20
  • 500

Question 79

Question
When you receive a hygiene result of “Mole”, this means: Select one:
Answer
  • These emails are based internationally and are safe.
  • Third party oversight emails specifically used for monitoring resources, many times for deliverability monitoring
  • These email addresses are not directly owned or controlled by a 3rd party DNSBL site

Question 80

Question
Before installing the product, you must obtain a StrikeIron subscription for Email Verification Plus Hygiene Select one:
Answer
  • True
  • False

Question 81

Question
What is the highest number a timeout can be set to, in seconds? Select one:
Answer
  • 30
  • 120
  • 90
  • 10

Question 82

Question
What can you set the schedule type to when creating new batch jobs? Select one:
Answer
  • Monthly
  • Never
  • None of the above
  • All of the above

Question 83

Question
You can only select email lists for automatic verification on demand. Select one:
Answer
  • True
  • False

Question 84

Question
Bronto improves customer contactability by: Select one:
Answer
  • 50%
  • 90% or More
  • 33%
  • 75%

Question 85

Question
The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene. Select one:
Answer
  • True
  • False

Question 86

Question
The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system. Select one:
Answer
  • True
  • False

Question 87

Question
What is the default email verification timeout, in seconds? Select one:
Answer
  • 15
  • 60
  • 30

Question 88

Question
On the batch job result page, you can sort out the list order by: Select one:
Answer
  • Status description
  • Field Name
  • None of the above
  • All of the above

Question 89

Question
What are the 4 steps (in order) to integrate StrikeIron’s Email Verification and Hygiene API into Marketo? Select one:
Answer
  • Create Webhook, create Smart Campaign, create form, test landing page
  • Configure Webhook, create form, create Smart Campaign, Test Landing page Correct
  • Create form, test landing page, create Webhook, create Smart Campaign

Question 90

Question
What is the purpose of the question mark (?) in the middle of the actual REST call? Select one:
Answer
  • To make customers confused
  • It tells customer that they need to edit the REST information
  • It separates the endpoint of the API from the parameters that are supplied

Question 91

Question
The parameters that must be included in webhook template are: Select one:
Answer
  • Message
  • None of the above
  • All of the above
  • License key

Question 92

Question
Before you map the Response Mappings, it is recommended that you create how many new fields? Select one:
Answer
  • 10
  • 5
  • 2
  • 3

Question 93

Question
SMS Messages can be sent to non-mobile numbers: Select one:
Answer
  • True
  • False

Question 94

Question
Consent is required to send SMS messages? Select one:
Answer
  • True
  • False

Question 95

Question
What type of consent is required to send SMS messages? Select one:
Answer
  • Oral
  • Written
  • All of the above

Question 96

Question
The frequency of you sending SMS messages to your customer base does not matter after you have consent. Select one:
Answer
  • True
  • False

Question 97

Question
An opt-out option is required. for SMS Mobile Messaging. Select one:
Answer
  • True
  • False

Question 98

Question
What are the 4 Types of Compliance Messages for SMS Messaging: Select one:
Answer
  • Welcome, opt in, help, stop
  • Welcome, opt in, help, unknown
  • Welcome, stop, help, unknown
  • Opt in, stop, help, unknown

Question 99

Question
Is bulk SMS possible? Select one:
Answer
  • No
  • Yes

Question 100

Question
Can we push HTTPs address via SMS? Select one:
Answer
  • Yes (HTTP only)
  • No

Question 101

Question
SMS Messages cannot be customized when using a trial account. Select one:
Answer
  • True
  • False

Question 102

Question
How many messages are tracked in a single TrackMessageBulk invocation? Select one:
Answer
  • 100
  • 1000
  • 50
  • 10

Question 103

Question
What does the getstatuscode 200 mean (SMS Alert)? Select one:
Answer
  • None of the above
  • Not found
  • Found
  • Issue

Question 104

Question
The syntax used by StrikeIron to describe the contents of SMS messages. Select one:
Answer
  • XML
  • SQL
  • HTML
  • XLS

Question 105

Question
What is the first thing you need to do in creating a Marketo Integration? Select one:
Answer
  • Create a secondary webhook
  • Create Campaign
  • Create response maping

Question 106

Question
What request type do you use in the webhook? Select one:
Answer
  • Post (Mid)
  • Pre

Question 107

Question
What are the 4 steps involved in a Marketo Integration and in what order? Select one:
Answer
  • Form, Webhook, , smart campaign, test landing page
  • Smart campaign, Webhook, form, test landing page
  • Test landing page, webhook, form, smart campaign
  • Webhook, form, smart campaign, test landing page

Question 108

Question
What 3 parameters need to be included in the template? Select one:
Answer
  • License key, to number, header txt
  • License key, to number, message txt
  • Account ID, to number, message txt
  • License key, from number, message txt
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