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Question 1
Question
Successful public relations campaign planners know that audiences are:
Answer
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static and unchanging
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unpredictable; likely to turn hostile
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dynamic and ever-shifting
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less diverse than they were a decade ago
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most likely to respond to the mass media
Question 2
Question
Which of the following are examples of "prepackaged publics"?
Answer
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advocacy groups
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youth markets
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educational groups
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charitable organizations
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all except B
Question 3
Question
All of the following are general characteristics of seniors EXCEPT:
Answer
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they demand value in the things they buy
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they pay little attention to fads
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they are extremely health conscious
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they have become experts in social media
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they travel frequently
Question 4
Question
Which medium is most effective for delivering a message that requires absorption of details?
Answer
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print
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radio
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television
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movies
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none of the above
Question 5
Question
Speed and mobility make this medium unique among major media. Which medium is it?
Answer
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radio
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televison
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billboards
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print
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magazines
Question 6
Question
________ generates the strongest emotional impact of any type of mass media.
Answer
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magazines
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powerpoint
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TV
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radio
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pantomime
Question 7
Question
A general characteristic of 21st century people is that
Answer
-
it enjoys reading classic literature
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it has increasingly become more visually oriented
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it has a shorter attention span
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it is more politically active
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B and C
Question 8
Question
Why should PR professionals pay attention to diversity media?
Answer
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more white listeners and viewers are tuning into it
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media buys are much less expensive
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the number of its constituents has expanded
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the number and reach of minority media channels has increased
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both C and D
Question 9
Question
Global public relations is also called
Answer
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international consumer relations
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global marketing
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international public relations
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stakeholder public relations
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crisis management
Question 10
Question
The communication styles of Asian and Arab nations are considered:
Answer
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high context
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low context
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intercultural
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in-dept
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interconnected
Question 11
Question
To avoid alienating any segment of the press, new releases distributed in Malaysia should be distributed in:
Answer
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one language
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two languages
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four languages
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english
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as many languages as possible
Question 12
Question
When utilizing social media around the world, public relations practitioners must do everything EXCEPT:
Answer
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choose the right social network for the market
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clear social media initiatives with foreign governments
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find out what people like
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localize content
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interact
Question 13
Question
Which is NOT an activity of the United States Information Agency (USIA)?
Answer
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stationing of public affairs officers at every American embassy
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publication of books and magazines
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distribution of American films and TV programs
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sponsoring tourism programs
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all of the above
Question 14
Question
All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the US must register with which of the following departments?
Answer
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Department of justice
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department of defense
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department of commerce
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department of transportation
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department of foreign transactions
Question 15
Question
With regard to issues such as labor, health and the environment, nongovernmental organizations (NGO's) are perceived by the public as:
Answer
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less credible than news media
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more credible than news media
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underfunded and overzealous
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more bureaucratic
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less strategic
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