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Chapter 9 quiz

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Quiz on Chapter 9 quiz, created by bjduguid on 19/10/2015.
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Quiz by bjduguid, updated more than 1 year ago
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Created by bjduguid about 9 years ago
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Resource summary

Question 1

Question
The most common feeds into BI Systems are:
Answer
  • Operational databases
  • Social Data
  • Purchased data
  • Employee Knowledge

Question 2

Question
The four main uses of BI are:
Answer
  • Project management
  • Problem solving
  • Deciding
  • Informing

Question 3

Question
An example of using BI for project management is [blank_start]the creation of Gear UP[blank_end]
Answer
  • the creation of Gear UP
  • determining ways to reduce costs
  • determining # of soccer balls to sell
  • comparing sales to forecast

Question 4

Question
An example of how to use BI for problem solving is [blank_start]creating Gear Up[blank_end]
Answer
  • creating Gear Up
  • determining how to reduce costs
  • finding out # soccer balls can we sell
  • comparing sales to forecast

Question 5

Question
An example of using BI for making decisions is [blank_start]creating Gear up[blank_end]
Answer
  • creating Gear up
  • determining how to reduce costs
  • finding out # soccer balls to sell
  • comparing sales to forecast

Question 6

Question
An example of using BI to inform is [blank_start]creating Gear up[blank_end]
Answer
  • creating Gear up
  • determining how to reduce costs
  • finding out # soccer balls to sell
  • comparing sales to forecast

Question 7

Question
Typical uses for BI are
Answer
  • identifying changes in purchasing patterns
  • keeping track of people's reading, watching and listening habits
  • predictive policing

Question 8

Question
The three primary activities in the BI process are
Answer
  • Acquiring data
  • Performing analysis
  • Publishing results

Question 9

Question
The acquiring data activity also includes
Answer
  • cleansing
  • organizing and relating
  • cataloging

Question 10

Question
The analysis activity includes
Answer
  • data mining
  • knowledge management

Question 11

Question
Results may be published by
Answer
  • printing and distributing via email or a collaboration tool
  • publish on a web server or via SharePoint
  • publish on a BI server
  • automate results via a web service

Question 12

Question
Pushing information means automatically sending it to users
Answer
  • True
  • False

Question 13

Question
Pulling information means that the user must make a request for it
Answer
  • True
  • False

Question 14

Question
As long as two tables have a field in common, then the tables can be joined.
Answer
  • True
  • False

Question 15

Question
A data broker is also known as a data miner.
Answer
  • True
  • False

Question 16

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Data brokers gather data from
Answer
  • public records
  • retailers
  • internet cookie vendors
  • social medial trackers
  • others

Question 17

Question
Data brokers gather this data to create business intelligence that they then sell to organizations and the government.
Answer
  • True
  • False

Question 18

Question
Cloud processing has made processing consumer data cheaper and faster.
Answer
  • True
  • False

Question 19

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It is easy to request and make sense of data that has been gathered about yourself.
Answer
  • True
  • False

Question 20

Question
Cleansing data means scanning it for viruses.
Answer
  • True
  • False

Question 21

Question
BI analysis is performed on the same servers that run the operations of the organization.
Answer
  • True
  • False

Question 22

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The DBMS of a data warehouse consists of
Answer
  • Data warehouse metadata
  • Data warehouse database

Question 23

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From a data warehouse can be created one or several data marts
Answer
  • True
  • False

Question 24

Question
Examples of BI tools that can be used for specific data marts are
Answer
  • Clickstream analysis tools
  • store management tools
  • inventory management tools

Question 25

Question
In the US, it is not difficult for an aggregator to purchase information including an individual's name, address, phone number, income, marital status, name(s) of spouse and children, etc.
Answer
  • True
  • False

Question 26

Question
Source data can be too granular or not granular enough.
Answer
  • True
  • False

Question 27

Question
the basic operations of reporting applications are
Answer
  • Sorting
  • Filtering
  • Grouping
  • Calculating
  • Formating

Question 28

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The acronym RFM stands for [blank_start]Recently, Frequently, and Money[blank_end].
Answer
  • Recently, Frequently, and Money

Question 29

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Unsupervised data mining refers to data mining performed by an inexperienced analyst.
Answer
  • True
  • False

Question 30

Question
Cluster analysis is an example of unsupervised data mining
Answer
  • True
  • False

Question 31

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Supervised data mining uses an a priori model to compute the outcome of that model.
Answer
  • True
  • False

Question 32

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Market-basket analysis consists of
Answer
  • identifying sales patterns in large volumes of data
  • identifying products that customers tend to purchase together
  • probabilities of customer purchases
  • identification of cross-selling opportunities

Question 33

Question
Decision trees are a supervised data mining technique.
Answer
  • True
  • False

Question 34

Question
Big Data applications can only be used with structured data.
Answer
  • True
  • False

Question 35

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The storage part of Hadoop is called the HDFS - Hadoop Distributed File System.
Answer
  • True
  • False

Question 36

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The processing part of Hadoop is called MapReduce.
Answer
  • True
  • False

Question 37

Question
The goal of Knowledge Management is to use the organization's collective knowledge to improve process quality and team strength.
Answer
  • True
  • False

Question 38

Question
Knowledge management creates [blank_start]value from intellectual capital[blank_end] and allows for the sharing of knowledge with those that need that capital.
Answer
  • value from intellectual capital
  • income

Question 39

Question
Expert systems are created by [blank_start]gathering knowledge from human experts.[blank_end]
Answer
  • gathering knowledge from human experts.
  • predicting the best outcome.

Question 40

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Expert systems are cheap and easy to develop.
Answer
  • True
  • False

Question 41

Question
Expert systems are difficult to maintain.
Answer
  • True
  • False

Question 42

Question
Expert systems often disappoint because they can't duplicate the diagnostic abilities of humans.
Answer
  • True
  • False

Question 43

Question
CMS stands for [blank_start]Content Management System[blank_end].
Answer
  • Content Management System

Question 44

Question
Some of the challenges of content management systems include
Answer
  • huge databases
  • dynamic content
  • documents that don't exist in isolation
  • perishable content
  • documents in many languages

Question 45

Question
An organization can provide content management by
Answer
  • in-house development
  • off-the-shelf purchase
  • using a public search engine like Google

Question 46

Question
The main functions of a data warehouse are
Answer
  • obtain or extract data
  • cleanse data
  • organize and relate data
  • create and maintain the catalog
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