14281495
Description
Quiz by Lisa Holmes, updated more than 1 year ago
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Created by Lisa Holmes
over 6 years ago
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Question 1
Question
Drag and drop the correct elements of the classic purchase funnel
Answer
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Awareness
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Interest
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Desire
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Action
Question 2
Question
Online advertising allows retailers to target customers by
Answer
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Age Profile
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Interests
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Location
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All of the above
Question 3
Answer
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% of recipients who open your emails
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% of viewers who click on a banner ad
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number of visitors to your website
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number of clicks required for a campaign to break even
Question 4
Question
Identify the branding opportunities in this storefront example
Answer
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Awnings
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Full Colour Sign
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Sandwich Board
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Frosted Window
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Directional Sign
Question 5
Question
Changing the location of your inventory in store on a regular basis is a good idea because:
Answer
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It allows customers to find new items on a regular basis
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It provides an element of freshness to the store
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Customers can find things easier
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You can extend your opening hours
Question 6
Question
Upselling is offering the customer a pricier version of their current option
Answer
- True
- False
Question 7
Question
I go to purchase at burger at my favourite burger joint. The cashier asks me if I want fries with that. This is an example of..
Answer
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Upselling
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Cross Selling
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Sales Promotion
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In store Advertising
Question 8
Question
Which of these tactics should you use to increase the chances of customers returning to your store?
Answer
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Holding regular store events
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Capturing email addresses and sending regular updates
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Creating a loyalty program
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Upselling at every opportunity
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