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Quiz on 3, created by Leo Yuan on 28/10/2017.
Leo Yuan
Quiz by Leo Yuan, updated more than 1 year ago
Leo Yuan
Created by Leo Yuan over 6 years ago
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Resource summary

Question 1

Question
A managerial framework for evaluating the household decision-making process includes:
Answer
  • steps in the decision process.
  • marketing tactics.
  • household members involved.
  • all of the given answers.

Question 2

Question
A manifest motive is:
Answer
  • a social motive.
  • a non-social motive.
  • the highest level of Maslow's hierarchy.
  • a motive the consumer will admit to.

Question 3

Question
A manufacturer that introduces a new snack product by giving numerous free samples is probably using:
Answer
  • classical conditioning.
  • operant conditioning.
  • punishment conditioning.
  • cognitive learning.

Question 4

Question
A member of a household unit can be a(n) ______________ in a decision making process.
Answer
  • information gatherer
  • influencer
  • decision maker
  • All of the given answers are correct.

Question 5

Question
A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by which characteristic of the situation?
Answer
  • physical surroundings
  • antecedent state
  • social surroundings
  • temporal perspective

Question 6

Question
A person who adopts a group's values and views as a guide for their own has engaged in _________________ conformity.
Answer
  • informational
  • compliance
  • identification
  • normative

Question 7

Question
A person who consistently filters, interprets and/or provides information to other group members is _________________.
Answer
  • a filter agent
  • an opinion leader
  • a step generator
  • a busybody

Question 8

Question
A person who purchases a product in the nearest store because he/she must return home as soon as possible has been influenced by which characteristic of the situation?
Answer
  • social surroundings
  • physical surroundings
  • antecedent state
  • none of the given answers

Question 9

Question
A person who shops at a nicer store than normal because he/she is buying a gift rather than a personal item is influenced by which characteristic of the situation?
Answer
  • antecedent state
  • social surroundings
  • temporal perspective
  • task definition

Question 10

Question
A point-of-purchase display is most effective if:
Answer
  • used alone.
  • used in conjunction with advertising.
  • used for a long time period.
  • used at some distance from the actual product.

Question 11

Question
A prescribed pattern of behaviour expected of a person in a situation by virtue of the person's position in the situation is:
Answer
  • a role.
  • a role stereotype.
  • an aspiration reference group.
  • a job description.

Question 12

Question
A primary reason for taking no action when dissatisfied with a product or service is which of the following?
Answer
  • Consumers believe that firms will take no action.
  • Consumers are seldom, if ever, dissatisfied with products or services.
  • Action requires time and effort that may exceed the perceived value of any likely result
  • All of the given answers are correct.

Question 13

Question
A problem of which a consumer is aware is:
Answer
  • a latent problem.
  • a current problem.
  • a situational problem.
  • an active problem.

Question 14

Question
A retail attraction model involves all of the following variables except:
Answer
  • an attraction factor for a particular product category.
  • travel time to store.
  • time spent in store
  • store dimensions.

Question 15

Question
A role stereotype is:
Answer
  • individual variation in performing a given role.
  • when two roles demand different behaviours.
  • a shared visualisation of the ideal performer of a given role.
  • an aggregate of individuals fulfilling the same role.

Question 16

Question
A stockout situation is:
Answer
  • caused when a store is temporarily out of a particular brand or product.
  • caused by a failure to integrate place correctly into the retail channel.
  • market demand being underestimated due to a failure to understand consumer behaviour.
  • caused by a failure to integrate place correctly into the retail channel and market demand being underestimated due to a failure to understand consumer behaviour.

Question 17

Question
A target market for casual clothing and sports equipment is:
Answer
  • young married.
  • young single.
  • young married with children.
  • older single.

Question 18

Question
A theory that explains how attitudes are formed and changed under varying conditions of involvement is the:
Answer
  • multi-attribute model.
  • elaboration likelihood model.
  • ideal point model.
  • central and peripheral model.

Question 19

Question
AIO stands for:
Answer
  • activities, interests and opinions.
  • activities, individuals and opinions.
  • actions, interests and opinions.
  • actions, inventory and opinions.

Question 20

Question
According to the five factor model, which are the core personality traits?
Answer
  • introversion, agreeableness, conscientiousness, efficiency and instability
  • openness to experience, introversion, agreeableness, mood and need for cognition
  • agreeableness, instability, introversion, openness to experience and conscientiousness
  • None of the given answers are correct.
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