94755
Markets
- Local Market
- Customers short
distance from
suppliers
- Adv.
- understand
cultural issues
and traditions
- develop relationships
- understand
cultural issues
and traditions
- Disadv.
- market size may be small
- market size may be small
- Customers short
distance from
suppliers
- National Markets
- same product or
service offered all
across the counrty
- many locations
- but very
small share
of market
- same product or
service offered all
across the counrty
- Physical markets
- prices negotiated
- farmer market
- car boot sale
- auction houses
- prices negotiated
- Electronic Markets
- low cost of entry
- access to nation
& international
costumers
- online auctions
- low cost of entry
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