93877
Description
Mind Map by Charlotte Webber, updated more than 1 year ago
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Created by Charlotte Webber
over 11 years ago
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Market Research
- Marketing- satisfying customers wants for a product and also meets needs of the company
- Market Research- the system in which to find information out to help the marketing process
- Primary Research- Collecting information first hand
- Surveys
- Experiments
- Focus groups
- Observation
- Samples
- Questionaires
- Personal Interviwes
- First hand
- Accurate
- Under your control
- Specific to your purpose
- Surveys
- Secondary Research- the use of information which
is collected by someone else for a different purpose
- government publications
- Newspapers
- Company records
- Internet
- Stock market
- Cheaper
- Quicker
- government publications
- Qualitative Market Research- research collected on a matter
of opinions and reasons
- Quantitative Market Research- research based on numbers
- Sample-
group of
respondents
on their
views as a
target market
as a whole
- Random
Sample: each
member of the
target population
has an equal
chance of being
chosen.
- Quota Sample: group
of people all who one
thing in common (age,
gender) to reflect a
percentage and picked
non-randomly
- Stratified Sample:
respondents picked on
specific feature (age,
gender) sub-group and
size chosen specifically
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