48307
Description
Mind Map by vitacveitch, updated more than 1 year ago
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Created by vitacveitch
over 11 years ago
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Field Research
uses data
collected first
hand
- Surveys
- Questionnaires
- Face To Face
- Postal
- Face To Face
- Interviews
- Personal Interviews
- Group Interviews
- Personal Interviews
- Consumer Pannel
- Questionnaires
- Observation
- Audits
- Physical stock checks of goods in shops
- Physical stock checks of goods in shops
- Watching
- Measuring the flow of traffic past posters
- Measuring the flow of traffic past posters
- Recording
- Meters when record when TV
sets are switched on to
analyses viewing patterns
- Meters when record when TV
sets are switched on to
analyses viewing patterns
- Audits
- Experiments
- Tasting in supermarkets
when new products are
launched
- Tasting in supermarkets
when new products are
launched
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