Consumerism

Consumerism

Advertising
1. Pros
  1. educates consumers about new services / product
    1. heps to improve their lives
  2. increases sales
    1. companies can produce things at lower costs; things become cheaper
  3. gives jobs to many people
  4. Many events are sponsored by ads
    1. ticket prices would be higher without advertisements
2. Cons
  1. consumers pay advertising through higher prices
  2. Small companies cannot compete with lager ones
  3. Consumers buy things they don't need / can't afford
    1. higher personal debt
  4. advertising leads to a throwaway society
    1. goods are thrown away
    2. more waste and pollution
  5. Children are often the main target of advertisers
    1. don't know what's good for them
    2. spend money on things they don't need
    3. Advertisements for fast food / snacks can lead to obesity and diabetes
3. Regulations
4. Strategies
5. Impact on Children
6. Forms
  1. Merchandising
  2. Sponsoring
  3. Outdoor
  4. Ads on the internet
  5. Spam mails
  6. TV ads
  7. printed ads (newspaper, brochures,...)
Globalization and Consumerism
1. Outsourcing
2. Cheap Production
  1. Consequences
3. Advantages of Globalization
  1. Lager market
  2. more jobs can be created
  3. products become cheaper
4. Disadvantages of Globalization
  1. causes unemployment in industrialized contries
  2. may lead to environmental problems
    1. environmental laws in other countries are not as strict as they are at home
  3. The poorest countries (e.g. Africa) may get poorer
  4. Human / animal / plant diseases can spread more quickly
Environment
1. Carbon Footprint
2. The Green Consumer
  1. Definition
    1. Somebody who is mindful of environmental related issues and obligations, and is supportive and environmental causes . >> The typical green consumer will only buy things that are environmentally friendly
  2. Organic Food (Bio Lebensmittel)
    1. foods produced by organic farming
    2. synthetic pesticides and chemical fertilizers are forbidden
    3. conserve biodiversity
    4. ecological balance
  3. Fair Trade
    1. Definition
      1. An alternative approach to conventional trade, based on a partnership between producers and consumers.
    2. Advantages for farmers
      1. provides them a better deal
      2. improved terms of trade
      3. helps them to imprve their lives and plan their future
        better living conditions
      4. they learn how to sell their products best
      5. money can be invested
        farms can be improved
    3. Advantages for consumers
      1. offers a powerful way to reduce poverty through their every day shopping
      2. can eat and drink in a good health and good conscience
      3. support third world countries
      4. fight against poverty
      5. know to whom the money is given
Shopping
1. Addiction
2. Online Shopping
3. Habits
4. Changes in Consumption
Brands
1. Impacts on culture
  1. US vs. UK
  2. Globalized Culture

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	Created by Laura D over 8 years ago