companies can
produce things at
lower costs; things
become cheaper
gives jobs to many people
Many events
are sponsored
by ads
ticket prices would be higher
without advertisements
Cons
consumers pay advertising
through higher prices
Small companies cannot
compete with lager ones
Consumers buy things they
don't need / can't afford
higher personal debt
advertising leads to a
throwaway society
goods are thrown away
more waste and pollution
Children are often the main
target of advertisers
don't know what's good for them
spend money on things they don't need
Advertisements for fast food / snacks
can lead to obesity and diabetes
Regulations
Strategies
Impact on
Children
Forms
Merchandising
Sponsoring
Outdoor
Ads on the internet
Spam mails
TV ads
printed ads (newspaper, brochures,...)
Globalization and
Consumerism
Outsourcing
Cheap Production
Consequences
Advantages of
Globalization
Lager market
more jobs can be created
products become cheaper
Disadvantages
of Globalization
causes unemployment
in industrialized contries
may lead to
environmental
problems
environmental laws in other countries
are not as strict as they are at home
The poorest countries (e.g.
Africa) may get poorer
Human / animal / plant diseases
can spread more quickly
Environment
Carbon Footprint
The Green Consumer
Definition
Somebody who is mindful of environmental related issues and obligations,
and is supportive and environmental causes . >> The typical green consumer
will only buy things that are environmentally friendly
Organic Food (Bio
Lebensmittel)
foods produced by organic farming
synthetic pesticides and chemical fertilizers are forbidden
conserve biodiversity
ecological balance
Fair Trade
Definition
An alternative approach to conventional
trade, based on a partnership between
producers and consumers.
Advantages for farmers
provides them a better deal
improved terms of trade
helps them to imprve their
lives and plan their future
better living conditions
they learn how to sell
their products best
money can be invested
farms can be improved
Advantages for consumers
offers a powerful way to reduce poverty
through their every day shopping
can eat and drink in a good
health and good conscience
History GCSE AQA B: Modern World History - International Relations: Conflict and Peace in the 20th Century - Topic 2: Peacemaking 1918-19 and the League of Nations