Bickman: uniform


bickman uniform
Jack Webb
Mind Map by Jack Webb, updated more than 1 year ago
Jack Webb
Created by Jack Webb almost 9 years ago

Resource summary

Bickman: uniform
  1. Aim
    1. to see if people would follow orders if it was given by someone in uniform
    2. Method
      1. confederates dressed up in guard uniforms and then asked people to pick up litter
      2. results
        1. 80% of people picked up the litter when a guard asked them compared to 40% of people when a non guard asked them
        2. conclusion
          1. wearing uniform increases perceived legitimate authority making it more likely for people to do what you want them to
          2. evaluation
            1. has high ecological validity because it was in a real park but would be higher if it was a park keeper as this is what we would find in a park norally
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